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Kartei Details

Karten 25
Sprache English
Kategorie BWL
Stufe Universität
Erstellt / Aktualisiert 29.04.2025 / 29.04.2025
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Refresher: Forms of Corporate Entrepreneurship

Refresher: Forms of Corporate Entrepreneurship

Entrepreneurship

Corporate 
Entrepreneurship

Refresher: Forms of Corporate Entrepreneurship

Corporate  Entrepreneurship

Strategic Entrepreneurship 
“Innovate for competitive 
advantage”

• Strategic renewal

• Continuous regeneration

• New business segment

• Organisational renewal

• New business model

Refresher: Forms of Corporate Entrepreneurship

Corporate  Entrepreneurship

Corporate Venturing
“Bring new businesses to the corporation”

Refresher: Forms of Corporate Entrepreneurship

Entrepreneurship

Corporate 
Entrepreneurship

 

Independent 
Entrepreneurship

Thinking Exercise

What are the two main elements that are needed
to compete in and win a sailing race? 

Element 1: Wind
• Looking for and finding the best wind is not sufficient
• Which use is the best wind if you cannot sail?

Element 2: Sailing skills
• The best sailing knowledge and capabilities are useless without wind

Thinking Exercise

What are the two main elements that are needed
to compete in and win a sailing race? 

 

Analogy

Strategic Entrepreneurship: Definition

 

Combining two perspectives on wealth creation

Strategic Entrepreneurship: Definition

 

Combining two perspectives on wealth creation

 

Which 2 words?

Exploit

Explore

Entrepreneurship DEF

Strategic Entrepreneurship: Definition process

Strategic Entrepreneurship: Definition

Strategic Entrepreneurship: Combinations of the two

Graph = Arrows + Bubbles

Strategic Entrepreneurship: Combinations

A Related Study: The STEP Project

Opportunity seeking behavior through sensing / seizing of opportunities

Advantage seeking behavior through efficient resource management

Strategic Entrepreneurship: Combinations

 

Arrows

Opportunity seeking behavior through sensing / seizing of opportunities

Advantage seeking behavior through efficient resource management

5 Forms Of Strategic Entrepreneurship

Form 1: Strategic Renewal

Form 2: Sustained Regeneration

Form 3: Domain Redefinition (blue ocean)

Form 4: Organizational Rejuvenation

Form 5: Business Model Reconstruction

5 Forms Of Strategic Entrepreneurship

Form 1: Strategic Renewal

5 Forms Of Strategic Entrepreneurship

Form 2: Sustained Regeneration

5 Forms Of Strategic Entrepreneurship

Form 3: Domain Redefinition

5 Forms Of Strategic Entrepreneurship

Form 3: Domain Redefinition

«Blue Ocean Strategy»: Details

5 Forms Of Strategic Entrepreneurship

Form 3: Domain Redefinition

The Opposite: Red Oceans

5 Forms Of Strategic Entrepreneurship

Form 3: Domain Redefinition

Overview: Strategies for Red und Blue Oceans

5 Forms Of Strategic Entrepreneurship

Form 4: Organizational Rejuvenation

5 Forms Of Strategic Entrepreneurship

Form 5: Business Model Reconstruction

5 Forms Of Strategic Entrepreneurship

Form 5: Business Model Reconstruction

Example