CE 4 P
d
d
Refresher: Forms of Corporate Entrepreneurship
Refresher: Forms of Corporate Entrepreneurship
Entrepreneurship
Corporate
Entrepreneurship
Refresher: Forms of Corporate Entrepreneurship
Corporate Entrepreneurship
Strategic Entrepreneurship
“Innovate for competitive
advantage”
• Strategic renewal
• Continuous regeneration
• New business segment
• Organisational renewal
• New business model
Refresher: Forms of Corporate Entrepreneurship
Corporate Entrepreneurship
Corporate Venturing
“Bring new businesses to the corporation”
Refresher: Forms of Corporate Entrepreneurship
Entrepreneurship
Corporate
Entrepreneurship
Independent
Entrepreneurship
Thinking Exercise
What are the two main elements that are needed
to compete in and win a sailing race?
Element 1: Wind
• Looking for and finding the best wind is not sufficient
• Which use is the best wind if you cannot sail?
Element 2: Sailing skills
• The best sailing knowledge and capabilities are useless without wind
Thinking Exercise
What are the two main elements that are needed
to compete in and win a sailing race?
Analogy
Strategic Entrepreneurship: Definition
Combining two perspectives on wealth creation
Strategic Entrepreneurship: Definition
Combining two perspectives on wealth creation
Which 2 words?
Exploit
Explore
Entrepreneurship DEF
Strategic Entrepreneurship: Definition process
Strategic Entrepreneurship: Definition
Strategic Entrepreneurship: Combinations of the two
Graph = Arrows + Bubbles
Strategic Entrepreneurship: Combinations
A Related Study: The STEP Project
Opportunity seeking behavior through sensing / seizing of opportunities
Advantage seeking behavior through efficient resource management
Strategic Entrepreneurship: Combinations
Arrows
Opportunity seeking behavior through sensing / seizing of opportunities
Advantage seeking behavior through efficient resource management
5 Forms Of Strategic Entrepreneurship
Form 1: Strategic Renewal
Form 2: Sustained Regeneration
Form 3: Domain Redefinition (blue ocean)
Form 4: Organizational Rejuvenation
Form 5: Business Model Reconstruction
5 Forms Of Strategic Entrepreneurship
Form 1: Strategic Renewal
5 Forms Of Strategic Entrepreneurship
Form 2: Sustained Regeneration
5 Forms Of Strategic Entrepreneurship
Form 3: Domain Redefinition
5 Forms Of Strategic Entrepreneurship
Form 3: Domain Redefinition
«Blue Ocean Strategy»: Details
5 Forms Of Strategic Entrepreneurship
Form 3: Domain Redefinition
The Opposite: Red Oceans
5 Forms Of Strategic Entrepreneurship
Form 3: Domain Redefinition
Overview: Strategies for Red und Blue Oceans
5 Forms Of Strategic Entrepreneurship
Form 4: Organizational Rejuvenation
5 Forms Of Strategic Entrepreneurship
Form 5: Business Model Reconstruction
5 Forms Of Strategic Entrepreneurship
Form 5: Business Model Reconstruction
Example
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Lernkarten
Refresher: Forms of Corporate Entrepreneurship
Refresher: Forms of Corporate Entrepreneurship
Entrepreneurship
Corporate
Entrepreneurship
Refresher: Forms of Corporate Entrepreneurship
Corporate Entrepreneurship
Strategic Entrepreneurship
“Innovate for competitive
advantage”
• Strategic renewal
• Continuous regeneration
• New business segment
• Organisational renewal
• New business model
Refresher: Forms of Corporate Entrepreneurship
Corporate Entrepreneurship
Corporate Venturing
“Bring new businesses to the corporation”
Refresher: Forms of Corporate Entrepreneurship
Entrepreneurship
Corporate
Entrepreneurship
Independent
Entrepreneurship
Thinking Exercise
What are the two main elements that are needed
to compete in and win a sailing race?
Element 1: Wind
• Looking for and finding the best wind is not sufficient
• Which use is the best wind if you cannot sail?
Element 2: Sailing skills
• The best sailing knowledge and capabilities are useless without wind
Thinking Exercise
What are the two main elements that are needed
to compete in and win a sailing race?
Analogy
Strategic Entrepreneurship: Definition
Combining two perspectives on wealth creation
Strategic Entrepreneurship: Definition
Combining two perspectives on wealth creation
Which 2 words?
Exploit
Explore
Entrepreneurship DEF
Strategic Entrepreneurship: Definition process
Strategic Entrepreneurship: Definition
Strategic Entrepreneurship: Combinations of the two
Graph = Arrows + Bubbles
Strategic Entrepreneurship: Combinations
A Related Study: The STEP Project
Opportunity seeking behavior through sensing / seizing of opportunities
Advantage seeking behavior through efficient resource management
Strategic Entrepreneurship: Combinations
Arrows
Opportunity seeking behavior through sensing / seizing of opportunities
Advantage seeking behavior through efficient resource management
5 Forms Of Strategic Entrepreneurship
Form 1: Strategic Renewal
Form 2: Sustained Regeneration
Form 3: Domain Redefinition (blue ocean)
Form 4: Organizational Rejuvenation
Form 5: Business Model Reconstruction
5 Forms Of Strategic Entrepreneurship
Form 1: Strategic Renewal
5 Forms Of Strategic Entrepreneurship
Form 2: Sustained Regeneration
5 Forms Of Strategic Entrepreneurship
Form 3: Domain Redefinition
5 Forms Of Strategic Entrepreneurship
Form 3: Domain Redefinition
«Blue Ocean Strategy»: Details
5 Forms Of Strategic Entrepreneurship
Form 3: Domain Redefinition
The Opposite: Red Oceans
5 Forms Of Strategic Entrepreneurship
Form 3: Domain Redefinition
Overview: Strategies for Red und Blue Oceans
5 Forms Of Strategic Entrepreneurship
Form 4: Organizational Rejuvenation
5 Forms Of Strategic Entrepreneurship
Form 5: Business Model Reconstruction
5 Forms Of Strategic Entrepreneurship
Form 5: Business Model Reconstruction
Example
