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Cartes-fiches 49
Langue Deutsch
Catégorie Gestion d'entreprise
Niveau Université
Crée / Actualisé 03.05.2023 / 06.06.2023
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The «Entrepreneur» Is In The Spotlight

an They Do Everything On Their Own?

 

No,  successful entrepreneurial company needs more than just a lonesome entrepreneurial fighter…

Who Is Also Needed?

“While it is true that every company needs an entrepreneur to get it under way, healthy growth requires a smattering of intrapreneurs who drive new projects and explore new and unexpected directions for business development. Virgin could never have grown into the group of more than 200 companies it is now, were it not for a steady stream of intrapreneurs who looked for and developed opportunities, often leading efforts that went against the grain“

A conceptual overview  

Entrepreneurial Behavior: Definition

do it yourown and help others to do so 

 Entrepreneurial behavior captures all actions by firm members that relate to the discovery, evaluation, and exploitation of entrepreneurial opportunities

  • Creation of entrepreneurial atmosphere
  • Support of subordinates
  • Generation of own ideas
  • Implementation of entrepreneurial actions

Corporate Entrepreneur: A Hybrid THing 

manager / Entrepreneur 

The Manager: 

  • planning
  • strategy
  • organiser
  • responsible for budger
  • evaluator
  • oversignt, control 

THe entrepreneur

  • visionary
  • innoator
  • risk seeking
  • user of resources
  • dricer of innovations 
  • active and adaptive impementation

= > both toghetter: corporate entrepreneur 

The Entrepreneurial Mindset  ( Attitude, goals for the future) 

x: future goals: status quo or change/innovation

y: Preceives capability to achieve: blocked or possible 

  • classic bureaucrat (hapy how it is) status quo and blocked 
  • frustrated manager: Change an innovatio but bloked 
  • satisfied manager ( possible but like status quo, not enoth sence of urgency yet) 
  •  COrporate Enrreprenur ( can and wandt so they will)

What «Corporate Entrepreneurs» Do

  • Not necessarily inventors of products, services, or processes
  • Turn ideas or prototypes into profitable realities

THe Dreamer: Mutual ideas but no plan 

the doers: no ideas but plan to do 

the dreamsrs to do 

A Few Commandments of CE 

  • Build a spirited innovation team
  • Keep your innovation «underground» until it is ready
  • Circumvent bureaucratic orders
  • Find a corporate sponsor
  • Seek forgiveness instead of permission
  • Share the glory with everyone in the team
  • (suits)

Corporate Entrepreneurs’ Limitations: Lack of…

  • Time 
  • incentives ( whats in for me as a worker?) 
  • seed capital ( prototype but also human capital) 
  • idea ownership and power plays ( will someone steal it?) 
  • Sponsor ( corporate sponsore to have the power to put the idea up the letter) 
  • energy and enthusiasm 
  • Urgency ( not to much and not to less) 

The Underlying Challenge: Agency Theory

The principal ( the firm owner) 

  • delegates tasks to the agent 
  • homo oeconomicus ( maxim)
  • bears entrepreneurial / financial risk 
  • long term oriented 
  • goal: maximize performance 

THe agent( the employee) 

  • perform tasks for the principal 
  • homo oeconomicus ( utility maximizer) 
  • bears financial consequences of is actions only to a limited extent 
  • rather short term oriented 
  • goals: salary and job security ( more abour people performance) 

agency theory- the logic 

agency relationship

  • the principal deleates worj to the agent 
  • described with the metaphor of contract
  • conflicting foals and desires
  • different attitudes toward risk 

agency problem 

  • not the same actions are prefered 
  • information asymetry
  • adverse selection 
  • moral hazard 

agency costs

  • monitoring expenditures by the principal 
  • bonding expenditures by the agent 
  • the residual loss

How to Alin the interests on P&A 

Human Resource Management 
( Stock ownership plans, financial incentive systems) 

+

Psychological ownership 

=> alignment of interests 

=> employees entrepreneurla behavior

Human Resource Management 

definition 

  • Concerns the relationship between organization and employees
  • Captures set of tasks associated with employee…
    • Acquiring
    • Training / developing
    • Organizing
    • Motivating

Human Resource Management 

Across time 

The old view

  • «Personnel»
  • Impose rules/procedures on employee recruiting, promotions, and firing

The new view

  • Strategic role in developing core competencies
  • Achieve sustainable competitive advantage through people
  • HRM-related policies can foster or impede entrepreneurshi

Human Resource Management 

CE Challanges 

  • «Corporate Entrepreneurs cannot be assigned or appointed; they must be volunteers who bring a clear vision of what they want to create» (Chambeau & Shays 1984, p. 132)
  • Each and every employee is rich in entrepreneurial potential
  • How to create a work environment that supports entrepreneurial employees?

relevant HRM ELements

HRM Practices: Planning / Job Design 

(how to design to create space for entrepreneurial thinking )

Practices encouraging entrepreneurship 

 

  • Significant descretion / little structure ( little decision power) 
  • Long term orientation ( not next week) 
  • results orientation ( the way to get there is on you) 
  • employee involvement ( feedback/ openness how design job) 

HRM Practices: Recruitment and Selection 

Practices encouraging entrepreneurship 

  • reliance on external and internal candidates 
  • broad career paths ( possibilities / able to climp up) 
  • invest sufficient resources  ( good salary) 
  • create diversity ( gender, backround, age etc. because more innovative) 
  • innovative approach for hiring

HRM Practices: Training and Development 

practices encouraging entrepreneurship 

  • emphasis on entrepreneural skills 
  • individualized training 
  • long term career oriented training 

HRM Practices: Performance Appraisal 

pracrices encouraging entrepreneurship 

  • effectiveness over efficiency ( how to get there ( efficient) is not so important ) 
  • include innovative / entrepreneurship criteria 
  • involve employees in criteria definition 
  • tolerance of failure

HRM  practices: Cpmepsation rewards

Practices encouraging entrepreneurship 

 

  • merit based ( not the longer you work here the more you get 
  • tailored to individuals 
  • emphasis on long term perfrmance 
  • innovative elements ( for compensation ) 

Stock ownership Plans 

basics 

  • Employees have the opportunity to hold shares
    • Acquisition ( tell te emp that they can buy shares)
    • Gift
  • Agents become «real» principals ( because they own shared of the company) 
  • Behavioral and attitudinal changes expected

Stock ownership Plans 

mechanism 

  • possibility to aquire company shares 
    • employee discount ( better then the price at the stock amrket) 
    • percentage limited ( otherwise to little control) 
  • (not allowed to sell the shares in a recent time, most of the time you can only sell it back to the company ) 

Stock Ownership Plans: Exercise 

From the perspective of an owner of an established business that needs to become more entrepreneurial:

speak for? 

Waht the literature says: 
Advantages: 
- alignment od interests possible 
- real ownership with coting rights and dividends
- incentives tied tocompany performance
- tax advantages

Stock Ownership Plans: Exercise 

From the perspective of an owner of an established business that needs to become more entrepreneurial:

speak against ? 

disadvantages: 
- valuation ( disputes about price) 
- costs ( dividendes, buing back shares) 
- dilution of ownership and control rights
- exit ( you can not just fire someone/ or person can not just leave)
- administration  (expremli complex) 
- effect is unclear!!! 

Financial Incentive Systems ( not stock ownership, but bejond) 

basics 

  • No stock ownership
  • «Just» financial incentives
  • Many options
  • Performance-based pay
  • Variable salary
  • Phantom shares
  •  Bonus bank
  • Etc.

inancial Incentive Systems: Hybrid Example

  • Pre-defined personal and financial goals
  • Max. 5 goals per year
  • Defined in personal communicatio
  • if you reach dies goals you have variable salary 33-34% 
    thy variable salary can be given in cash, shares or share options on top. did it work? yes they liked it 

Financial Incentive Systems: Exercise

From the perspective of an owner of an established business that needs to become more entrepreneurial: • What would speak FOR the introduction of a financial incentive system?

advantages from the literature: 
- no dilusion od ownership( control rights
incentive tied to comany performance valuatin 
can be long term oriented
criteria can be deifined rater easily 
individual

Financial Incentive Systems: Exercise

From the perspective of an owner of an established business that needs to become more entrepreneurial:

againt it? 

AGAINST
- increase P-A proble
- can set wrong incentives ( find good incentives is really hard) 
- unethical behaviour & windoe dressing
- crowd out  intrinsic motivation 
administration / monitoring / bureaucracy
. cultural effect ( geldgel bonus) 
can be expensive

Financial Incentive Systems: Exercise

From the perspective of an owner of an established business that needs to become more entrepreneurial:

criteria? 

criteria: 
- revenue ( company or dividion/team 
- supervisor, multiple criteria ( success, amout projects created, non measurement creteria
- costumer evaluation
- number of priducts 

Financial Incentive Systems: Exercise

From the perspective of an owner of an established business that needs to become more entrepreneurial:

creative criteria 

creative non financial incentives research: 
- personalized innovator or corporate entr jackets/ shirts ( RECOGNITION)
- Small cash awards for failures ( dare ot trx) 
- parking sports for the corporate entrepreneur of the month
- hero biografie on the magazin/ website 

Psycholigical Ownership 

  • it is mine ""
  • "The state in which individuals feel as though the target of ownership or a piece of it is 'theirs'" 
  • The target can be of material or immaterial nature
  • Legal/formal ownership is not necessary
  •  An employee is a “psychological owner” when s/he believes that the company, or a part of it, his HIS/HER

outcomes of psychological ownership 

overview 

Starting point: Psychological ownership 

Outcome ( what do people do if they have PO?) 

  • extra role behavior 
  • intention to stay 
  • assuming responsibility 
  • citizenship behavior
  • job satisfaction 
  • affective xommitment 
  • innovative behavior
  • entrepreneurial behavior? 

 

P.O. vs. Entrepreneursial Behavior

<Ownership feelings lead to behavioral changes 

  • The firm as part of one’s identity / one’s Self •
  • Human beings want to enhance their Self (wants to feel well so wants to achieve it )
  • A man’s Self is the sum total of all that he can call his . . . All these things give the same emotions. If they wax and prosper, he feels triumphant; if they dwindle and die, he feels cast down

P.O. vs. Entrepreneursial Behavior

main goal of psychological owners

  • Enhance the performance of the business
  • Alignment of goals: principal and agent (psychological principal)
  • Entrepreneurial behavior as main path to achieve this goa
  • ( someone who feels like an owner of a business will act like an owner of the business) 

Psychological Ownership -> Entrepreneurial behavior .> firm performance 

P.O. vs Entrepreneurial Behavior 

mecanism: from PO to entrepreneurial behavior 

  • feeling od responsibility 
  • empowerment ( how can I improve sth? ) 
  • strive for efficacy 

P.O. and Agency Theory: Logic and model 

  •  Does psychological ownership turn agents into so-called "psychological principals"?
  • Does a psychological owner really behave like a real owner?
    •  Both parties would share the ultimate goal of company performance
    • Interests aligned
    • Entrepreneurial behavior is a means to contribute to this goal
    • Monitoring would lose in effectance when P.O. is high

Model 

PO- > ( Moderator: Monitoring) - > Entrepreneurial behaviour - > company performance 

The Psychological Principal Idea 

if PO is high the Monitoring effect is lower. 
you dont really need the mnitoring then 

Potential Negative Outcomes 

  • Territoriality behaviors ( dont like if others ate in their revier)
  • Reluctance to share knowledge and ideas ( my Idea and i want to follow it)
  • Failure to delegate responsibility ( i can do it te best) 
  • Conflicts ( bec. upper reasons) 
  • Burden of responsibility ( people feel pressure to help business, hgh pressure, burnout) 
  • Destructive behavior ( leaving and steal ideas)

Antecendents of psychological Ownership 

Ownership feelings satisfy three human motives 

  • self - efficacy/ effectance / “A central feature of possession is the ability to affect and control the object in whatever way one wishes”( can control object, shake it etc. )
  • self identity / “Ownership helps people define themselves, express their self-identity to others, and maintain the continuity of the self across time»
  • having a place / place to feel at home, shape and decorate it hoe you want