Cosumer Behavior

Q18. Which type of learning encompasses all the mental activities of humans as they work to solve problems or cope with situations?

Q19. Thomas is studying for a vocabulary exam by merely repeating the words and their definitions over and over. Which type of cognitive learning is this? 

Q20. Which type of reasoning allows consumers to use an existing knowledge base to understand a new situation or object? 

Q21. __________ refers to the process of learning to respond differently to similar but distinct stimuli. 

Q22. Many store brands use packaging and labeling that is similar to the more expensive national brand. The hope is that the look-alike package will elicit a similar response in consumers that encourages them to purchase the cheaper store brand. This is an example of 

Q23. In conditioned learning, forgetting is often referred to as 

Q24. Donald has just learned that he has Type II diabetes, so he wants to learn as much as he can to manage his health. He reads health magazines, visits health-related websites, and reads product nutrition and ingredient information on packages. Donald's strength of learning is most likely to be strong due to which factor that affects the strength of learning? 

Q25. Anything that increases the likelihood that a given response will be repeated in the future is considered 

Q26. A local car dealership advertises quite frequently on local broadcast and cable television, and it seems as though the man in the ad is always yelling for consumers to "Come on down, you'll be glad you did!" This car dealership uses the same type of ad over and over even though the specific information changes, and consumers tend to shut out the message, evaluate it negatively, or disregard it. John is so sick of these ads that he instantly changes the channel when one comes on. This is an example of

Q27. Which of the following is a strategy to reduce competitive interference? 

Q28. __________ refers to the schematic memory of a brand. 

Q29. The decision by a marketer to try to achieve a defined brand image relative to competition within a market segment is called 

Q30. Which of the following offers marketing managers a useful technique for measuring and developing a product's position by taking consumers' perceptions of how similar various brands or products are to each other and relates these perceptions to product attributes? 

Q31. The value consumers assign to a brand above and beyond the functional characteristics of the product is known as