Lernkartei E-Business (Seite 3 von 3)

Karten	112
Sprache	English
Kategorie	Technik
Stufe	Universität
Erstellt / Aktualisiert	19.01.2020 / 20.01.2020
Weblink	https://card2brain.ch/box/20200119_ebusiness
Einbinden	<iframe src="https://card2brain.ch/box/20200119_ebusiness/embed" width="780" height="150" scrolling="no" frameborder="0"></iframe>

10. Topic: Digital Security

Question: Which are the main features of the firewall?

Network security system

Antivirus

Prevents unauthorized access to private networks

Antispam

Scans and blocks traffic based on security criterias

Topic: Introduction to E-Business

Question: What is the relationship between E-Business and E-Commerce?

E-Business is just different name of E-Commerce

E-Business has some overlap with E-Commerce

E-Business is subset of E-Commerce

E-Commerce is subset of E-Business

None of the answers is correct

Topic: Business Models in E-Commerce

Question: Which platform is using Portal B2C Business Model?

None of the listed

Walmart

Amazon

Google

Facebook

Topic: Online Marketing & Web Analytics

Question: What are elements of a Comprehensive Multi-Channel Marketing Plan?

All answers

Web site

Social marketing

Mobile marketing

Offline marketing

Topic: Creating an Online Presence

Question: Which Website system development life cycle step(s) is wrong?

System Analysis and Planning

Implementation Service Delivery

Systems Design

Integration

Testing

Topic: Digital Security

Question: What are five steps of Disaster Recovery?

Identification, Protection, Annihilation, Knowledge, Improvement

Identification, Containment, Annihilation, Knowledge, Improvement

Identification, Containment, Restore, Knowledge, Improvement

Notification, Protection, Restore, Knowledge, Review

None of the listed

Topic: B2B Applications

Question: What is the aim of the Buyer-side solutions?

Reduce the procurement costs of supplies for buyers

Serve many different industries

Show goods only from a single seller

Reduce administrative costs

None of listed

Topic: Digital Transformation and IT Ambidexterity

Question: What kinds of changes are existing (according to Robbins and Finley)?

Global change

Organizational change

Personal change

Answers A & B

Answers A, B & C

Topic: Trends in E-Business

Question: What is NOT a characteristic of the Blockchain Technology?

Distributed database solution

Maintains a continuously growing list of data records that are confirmed by the nodes participating in it

All nodes in Blockchain are anonymous

Require third party organization for operation

None of the listed

Topic: Online Marketing & Web Analytics

Question: What is NOT Pricing model for Online Advertisements?

Cost per thousand (CPM)

Hybrid

Cost per click (CPC)

Cost per action (CPA)

Relational

Topic: Digital Security

Question: What malware threat exploits the vulnerabilities associated with single factor

authentication?

Rootkit

Trojan

Keylogger

Phishing

Flaw exploits

Topic: Introduction to E-Business

Question: What are unique Features of E-Business Technology?

Ubiquiti

Interactivity

Display of goods

Personalization

Transition Zone

Topic: Business Models in E-Commerce

Question: Which statements about B2C Business Models are correct?

E-Tailer earn money by the sales of goods .

Portals earn money by the sales of digital goods.

Transaction broker use Internet technology to create markets that bring buyers and sellers together.

Community provider only earn money by advertising

Content provider sometimes use a freemium strategy.

Topic: Online Marketing & Web Analytics

Question: What are social media marketing metrics?

View ratio (= number of Views per post)

Applause ratio (= number of Likes per post)

Conversation ratio (= ratio of number of comments per post)

Amplification (= number of shares (or re-tweets) per post)

Sentiment ratio (= ratio of positive comments to total comments)

Topic: Online Marketing & Web Analytics

Question: What are main elements of a comprehensive multi-channel marketing plan?

Web site

Traditional online marketing

Social marketing

Mobile marketing

Offline marketing

Topic: Creating an Online Presence

Question: What terms are compared by Benchmarking?

Response speed

Functionality

Quantity of Content

Quality of Layout

Quality of Design

Topic: Digital Security

Question: In which phase is a 0-day vulnerability the biggest risk to a company?

Less than 0 exploit and vulnerability

0 Day

0 Day exploit in wild

Path available

Path widely deployed

Topic: B2B Applications

Question: What are the benefits of B2B E-Commerce?

Lower administrative costs

Lower transaction costs by eliminating paperwork and automating parts of the procurement process.

Greater price transparency.

Improved quality of products by increasing cooperation among buyers and sellers and reducing quality issues.

Purchase decisions are made faster

Topic: Digital Transformation and IT Ambidexterity

Question: What statements about user adaption to disruptive IT events are true?

Organizations implement information systems to improve efficiency

Users are changed by the implemented information systems to perform better

Implementation of information systems always enhance productivity of system users.

System users need adaption to a new system by changing their work routines

Most aspects of user adaptation at the individual level are predictable.

Topic: Trends in eBusiness

Question: What are advantages of Blockchain technology?

decentralized

the owner of a node in Blockchain is known by all other nodes

distributed database solution

no latency

every transaction ever completed is shared and available to all nodes

Topic: Trends in eBusiness

Question: Which statements about Corporate Innovation Strategies are correct?

Accelerators provide minimal mentorship

Incubation is a long-term process.

Incubators provide minimal mentorship.

Acceleration is a long-term process

Acceleration is only for early-stage startups

Topic: Introduction to E-Business

Question: Which answers are correct?

Explanation

A. Even though E-Business can indirectly include this process (through E-Comm), it’s not its main goal.

B. This is true per the definitions of E-Business and E-Commerce.

C. Is wrong since this is the case in B2B2C.

D. This is true, since here the target market of the firm which sells physics engine is not the endcostumer

but another business which develops games with the engine provided.

E. True

The main goal of E-Business is to digitalize commercial transactions among the organizations and individuals.

E-Business may include E-Commerce.

In B2B E-Commerce, business works with another business (business partner) to reach its target market, i.e. the individual consumer.

As an example for B2B we can give a firm that develops and sells game physics engine for other game development companies.

In C2C E-Commerce, consumers buy and sell products to each other over a platform provided by a market maker such as www.wilhaben.at.

Topic: E-Business Models

Question: When an online gaming website offers free registration and download free copy of their

game, but then charges for the in-game content, what type of revenue model does it represent?

Transaction fee revenue model.

Sales revenue model.

Affiliate revenue model.

Advertising revenue model.

Subscription revenue model with freemium strategy

Topic: E-Business Models

Question: Which one(s) of the following represent(s) a B2C model?

Community Provider

Transaction Broker

E-Tailer

E-Distributor

Market Creator

Topic: B2B Applications

Question: Which ones of the following are benefits of B2B E-Commerce?

Lower administrative costs

Higher quality of products by increasing cooperation among buyers and sellers.

Lower transaction costs.

Great visibility and real-time information sharing among all participants in the supply chain network.

Lower search costs for buyers.

Topic: B2B Applications

Question: Which answers are correct?

A. PINs are not limited to one type of market. False

B. In E-Procurement Net Marketplaces, a percentage of each transaction is also charged. False

C. Industry consortium is only available to an exclusive set of invited participants but not

necessarily without a subscription fee. In fact, industrial consortium will usually charge

buyers and sellers a subscription fee.

D. E-Distributor is not based generally on long term contractual purchasing of indirect goods,

instead, offers consumers a single source to spot-purchase indirect goods. False

E. True

Private industrial networks produce vertical markets and not horizontal

Unlike E-Procurement net marketplaces, in exchanges marketplace, a percentage is charged of each transaction.

Industry consortium is only available to an exclusive set of invited participants without a subscription fee.

E-Distributor is based generally on long term contractual purchasing of indirect goods through its online catalogue.

Suppliers, manufacturers, distributors, retailers and transporters are part of the private industrial network.

Topic: Online Marketing & Web Analytics

Question: Which answers are correct?

C. This is totally wrong. Ad Networks connect online marketers with publishers by displaying

ads to consumers based on detailed customer information. On the other hand, Ad Exchanges

are auction-based markets where ad networks sell ad space to marketers.

D. This can be implied from the table provided by (Laudon and Traver 2015)

The goal of search engine marketing is to drive traffic to websites by displaying a related page at a higher ranking (at the top) in the search results in exchange for a fee.

In affiliate marketing, the affiliated website promotes a product of another company (advertiser) in exchange for a commission.

Advertising networks acts as a tool for offering advertisers to communicate and exchange ads with each other.

E-mail marketing in-house list is one of the most successful marketing methods based on the click-through rates

In terms of web analytics, a hit means that a website was displayed in the search results of a search engine.

Topic: Creating an Online Presence

Question: Which answers are correct?

B. In systems analysis and planning phase of website system development life cycle, a list of

system functionalities and information requirements are developed.

C. It is the smallest part of the website budget. Therefore, false.

D. Since search engine optimization is to effect and to grow the website visibility in the nonpaid

search engine results, this question wrong.

E. This can be implied from the lecture notes of Creating an Online Presence.

Topic: Digital

One of the great advantages of Content Management Systems (CMS) is that the lower time and cost required to develop the website.

In systems analysis and planning phase of website system development life cycle, a list of system functionalities and technological requirements are developed.

Hardware costs (i.e. Application Server, Web servers etc.) constitutes the largest part of a website budget.

Search engine optimization is utilized to grow the website visibility in exchange for a fee.

E-commerce plan usually contains information regarding the types of online presence, platforms on which the presence will take place, and the activities that are assigned to the type of the presence.

Topic: Digital Security

Question: Which answers are correct?

B. False, this is the case for Intrusion detection systems.

Zero-Day attacks are based on exploiting the vulnerabilities of a system before the vulnerabilities are known to developers or administrators of the system.

A firewall is used to detect the occurrence of malicious activities.

Containment is the first step in disaster recovery, which puts the disaster in quarantine to stop infecting other parts of the system

When an attacker sends an E-Mail to a victim with the exact template design and logo of another company (e.g. Amazon.com), and asks for private and sensitive data, this would be an example of phishing.

The biggest negative impact of digital attacks on business organizations is the revenue loss.

Topic: Digital Transformation and IT Ambidexterity

Question: Which answers are correct?

A -> False. First unfreeze (motivation reasons to change) should be followed, then Transition and

finally Freeze again to re-stabilize.

Lewin’s three-step change model consists of the following steps in the given order: Freeze, Transition, Unfreeze.

Information technology consists of system user, work system and information systems.

An interruption in terms of IT refers to misunderstandings, confusions or troubles with the new IT system.

Simultaneous pursuit of IT Exploration and IT Exploitation is called IT Ambidexterity

disruptive IT innovation can be described as such dramatic changes in the structure of work processes that the IS users are not familiar with it anymore

Topic: Trends in eBusiness

Question: Which answers are correct?

Digital cash is an alternative payment method where unique tokens represent a cash value.

Blockchain technology is based on so called distributed databases storing the transactions, where the transactions are validated by other members in the decentralized network which discards the need for trusted third parties.

One side effect of digital cash is that the possible vulnerability that can be exploited by the cybercriminals to wash money.

Corporate accelerators are a possibility for incumbent companies to accelerate the increase in their revenue.

NetBank was one of the pioneers of today’s so called internet banking. Explanation

Topic: Introduction to e-Business

Question 1: Which of the following has more influence on customer trust in e-commerce?

OFFEN

E-Business

Lernkarteien erstellen oder kopieren

Lernkarteien erstellen oder kopieren

Melde dich an, um alle Karten zu sehen.

SWITCHaai

Office 365

Edulog

Apple ID

Google