Lernkartei E-Business (Seite 2 von 3)

Karten	112
Sprache	English
Kategorie	Technik
Stufe	Universität
Erstellt / Aktualisiert	19.01.2020 / 20.01.2020
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Topic: Trends in E-Business

Why do FinTechs need incumbent banks? Choose two.

Use the purpose-built IT infrastructure of incumbent banks

Access to more employees of incumbent banks

Banking license to be compliant with legal regulations

More efficient IT infrastructure maintenance of incumbent banks

Access saturated market through incumbent banks

Which answers are correct?

Question 1: Introduction to E-Business

What is the information density?

Quality of information

Content of information

The total amount of available data

The total amount and quality of Information available to all market participants

Information from trusted sources

Question 2: Business Models in E-Commerce

Which two basic concepts of E-Commerce does E-Business include?

B2E

B2C

B2S

B2B

B2G

Question 3: Online Marketing & Web Analytics

What is the type of Marketing where commissions are paid by advertisers to connect Web

sites for referring potential customers to their Web sites?

Search Engine Marketing

Web Advertisement

Affiliate Marketing

Traditional Online Marketing

Email Marketing

Question 4: Question of your choice

What is called the process of increasing the popularity of a product among fans?

Amplification

Fan engagement

Fan acquisition

Versioning

Viral marketing

Question 5: Creating an Online Presence

What is the main reason that small and medium size businesses are well behind their

competitors when it comes to E-Commerce?

Their websites are not fully developed

They do not offer online payments and apps as options for clients

They do not offer interesting products

They have wrong marketing strategy

They do not offer sales

Question 6: Digital security

Choose the option where the disaster recovery techniques are in right order step by step.

Knowledge, Identification, Annihilation, Containment, Improvement

Identification, Annihilation, Containment, Knowledge, Improvement

Identification, Containment, Annihilation, Knowledge, Improvement

Knowledge, Identification, Containment, Annihilation, Improvement

Identification, Knowledge, Annihilation, Containment, Improvement

Question 7: B2B Applications

What is called a group of independently owned intermediaries that offer consumers a

single source from which to spot-purchase indirect goods from a wide selection?

E-Distributor

Industry Consortium

E-Commerce

E-Procurement Net Marketplace

Exchange

Question 8: Digital Transformation and IT Ambidexterity

Identify two distinct ways by which business forms influence their resources and

capabilities.

Exploitation

Experimentation

Examination

Explanation

Exploration

Question 9: Trends in eBusiness

What is the main idea of Blockchain Technology?

To facilitate entry of new players and ensure they provide secure and efficient payment services.

To fasten the services of third party organization in the middle.

To enable new services to enter the market.

To create decentralized solution which does not require any third party organization in the middle.

To make shopping online easier.

Question 10: Wearable Technologies

Wearable technologies can be divided into what categories?

Simple Devices

Smart Devices

Standard Devices

Complex Devices

Autonomous Smart Wearables

1. Introduction to E-Business

What are unique features of E-Business Technologies?

Information normalization

Richness

Communication Freedom

Information density

Universal standards

2. Business Models in E-Commerce.

What are types of Transaction costs?

Search and information costs

Bargaining costs

Policing and enforcement costs

Trading Costs

Shipping Costs

3. Online Marketing and Web Analytics.

Which of those are the steps of the Social Marketing Process?

Fan Acquisition

Engagement

Amplification

Community

Brand Strength

4. Social Local Mobile Marketing

What is a master class in SoLoMo(Social Local Mobile) Marketing?

That Twitter accounts do not only function as a service tool to answer customer questions.

Situational and lifestyle compliant adjustments of offers to individual shopping habbits.

The real attention to the highest level of mobile navigation and mobile usability

Mobile commerce combined with dynamic marketing penetration.

The key factor "Mobile Shop" which is considered as "extended arm" of E-Commerce.

5. Creating an online presence.

What are components of a Website Budget?

Hardware

Design

Clouds

Telecommunications

Software

6. Digital Security

Which persons make up the cost effects for malware attack recovery ?

Security specialists

Rescue Teams

Disaster response teams

Mitigation software

Other instant investments

7. B2B Applications

What are terms and concepts of B2B E-Commerce websites?

As many partners as possible should be available on the platform at the same time

Online catalog of products made available to the public marketplace by a single supplier

Simplest and easiest form

Heavily used nowadays by manufacturers, distributors and suppliers

Most used trading concept in E-Commerce

8. Digital Transformation and IT Ambidexterity

What definition of Information Systems (IS) have been already

described so far?

IS is a special case of work system in which human participants and computers perform work processes.

IS is a special case of work system where data and technology produce information products.

IS is a combination of Hardware, Software, Infrastructure and trained personal organized to facilitate planning and managing of data.

IS is a combination of Hardware, Software, Infrastructure and trained personal organized to facilitate planning, control, coordination and decision making in an organization.

IS is a combination of Hardware, Software, Infrastructure and trained personal organized to facilitate standardization, control and process of data.

9. Trends in eBusiness

In which year(s) the concil of the European Union passed the updated

"Payment Service Direction(PSD)"?

2011

2013

2014

2015

2016

10. Wearable Technologies

In order to understand the usage of smartwatches and activity trackers GfK conducted an online interview in which of this countries?

Russia

South Korea

China

USA

Germany

Introduction to E-Business

Question 1: Lock-in Effect refers to the fact that:

Consumer is dependent on product because the switching cost is too high

Consumer is dependent on the service because there is contract obligation

Consumers are dependent on products or services of a vendor

Consumer is independent due to the fact that switching cost is minimal

Entering into the market is easy as chance of success is high

Business Models in E-Commerce

Question 2: Different business strategies in an e-business environment are:

Differentiation

Cost Competition

Scope

Focus/Market niche

Customer intimacy

Online Marketing & Web Analytics

Question 3: Which of the following is not part of Social Marketing Process:

Brand Strength

Amplification

Engagement

Community

Sponsorship

Question 4: The average time that a visitor spends on a Web site is called:

Stickiness

Loyalty

Frequency

Impression

CTR

Creating an Online Presence

Question 5: On-Page optimization includes all except:

Keywords and Key Phrases

Content

Backlinks

Indexing

Formatting

Digital Security:

Question 6: Viruses, Trojans and Worms are?

Types of Firewall

Antivirus software’s

Characteristics of security threats

Different forms of Malware

Malicious programs

Question 7: With respect to Disaster Recovery, Annihilation refers to

A Involve the evaluation of the disaster so as to prevent future occurrence

Eradication of the disaster from affected networks and restoring the systems to trustworthy states

Making sure that the disaster doesn't spread to other unaffected systems within the organization

Evaluating the impact of Disaster on the business (Internal, on partners and /customers)

Application of the knowledge acquired to help maintain future attacks

B2B Applications

Question 8: All of the following are the Rights of e- procurement except:

From the right Source

Delivered at the right place

Are of the right quantity

are of the right quality

at the right price

Digital Transformation and IT Ambidexterity

Question 9: Lewins three-step change model is in the following order:

Unfreeze – Transition-Freeze

reeze-Unfreeze-Transition

Ending Phase-Neutral Zone-Beginning Phase

Beginning Phase-Neutral Zone-Ending Phase

Freeze-Transition-Unfreeze

Trends in eBusiness

Question 10: The two cornerstones of PSD 2 are:

Access to bank infrastructure

3rd Party Payment Providers

Liability

Transparency of payments and charges

Customer authentication

1. Topic: Introduction to E-Business

Question: Which of the following are correct for first mover?

It’s a company that is first in the market in particular area

Moves slowly in the market comparing other companies

Requires strong brand loyalty

doesn’t need a lot of advertisement

Prices are high comparing other companies on the market

2. Topic: Business Models in E-Commerce

Question: Which of the following are portals according to B2C business models?

Facebook

Google

Bing

Yahoo

3. Topic: Online Marketing & Web Analytics

Question: What is included in traditional online marketing?

E-mail marketing

Search engine marketing

Affiliate marketing

Display ad marketing

All of the above

4. Topic: Creating an Online Presence

Question: Which of the following are part of the On-site optimization practice according to SEO?

Meta tags

Domain names

Headings

URL’s

All of the above

5. Topic: Digital Security

Question: What can malware do?

Access to sensitive information

Keylogging what the host is typing

Spy where the host is entering

Lead to a fatal business collapse

Change passwords

6. Topic: B2B Applications

Question: Which of the following are benefits of the B2B E-commerce?

Higher transaction costs by eliminating paperwork and automating parts of the procurement process

Increase opportunities for collaborating with suppliers and distributors

Lower administrative costs

Decrease the visibility and the real-time information sharing among all participants in the supply chain network

Reduce inventory costs by increasing competition among suppliers

7. Topic: Digital Transformation and IT Ambidexterity

Question: What are the types of change according to organizational transformation as loss and

gain?

Global change

Local change

Personal change

Private change

Organizational change

8. Topic: Digital Transformation and IT Ambidexterity

Question: What are the types of IT Events?

Good event

Bad event

Predicted event

Expected event

Unexpected event

9. Topic: Trends in eBusiness

Question: Which of the following are upcoming innovative features?

Impulse saving

Impulse savings

Pay with a smile

Voice commands

All of the above

E-Business

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