Vocabulary, 4b

Public relations

Public relations

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Flashcards	25
Language	Deutsch
Category	English
Level	Secondary School
Created / Updated	03.04.2016 / 03.04.2016
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(Werbekampagne)

Keyboard commands:

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advertising campaign

(Begeisterung, Energie)

Keyboard commands:

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buzz

(Werbung, TV Werbespot)

Keyboard commands:

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commercial

Öffentlichkeitsarbeit

Keyboard commands:

= turn,

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PR Public Relations

Werbeinformation

Keyboard commands:

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press packs

Image ändern

Keyboard commands:

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to rebrand

Verkaufsargument

Keyboard commands:

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selling point

soziale Medien

Keyboard commands:

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social media

Werbeslogan

Keyboard commands:

= turn,

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strapline

Zielpublikum

Keyboard commands:

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target audience

Lockwerbung

teaser campaign

Fachzeitschrift

trade magazine

online Marketingkampagne

viral campaign

Kritik, Pressebericht

write-ups

Beziehungen aufbauen

to build relationships

mit der Presse umgehen

to deal with the press

Handelsunternehmen, Verkaufsagentur

dealership

Märkte der Schwellenländer

emerging markets

an einem Wettbewerb teilnehmen

to enter a competition

Innovation, Neuerung

innovation

Reiseroute, Programmablauf

itineraries

Kulanz pflegen

to maintain goodwill

öffentliche Bewusstsein

public awareness

Ruf

reputation

Veranstaltungsort

venue

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