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U25

U25

U25

39
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Joel Baur
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Joel Baur
This flashcard set helps university-level students learn English, focusing on vocabulary related to marketing, consumer behavior, and technology. It covers terms like "website," "visitor," and "virtual shopping cart," along with concepts such as "values," "target group," and "demographic segmentation." The platform supports backward learning, allowing users to learn from the target language to the source language. Ideal for students and professionals, these vocabulary flashcards aid in understanding complex marketing terms and improving fluency in English.
Karten
39
Lernende
1
Sprache
Englisch
Kategorie
Englisch
Stufe
Universität
Erstellt / Aktualisiert
30.11.2015 / 05.12.2015
  • 1  / 39

Lernkarten

to leave something without completing it

abandon (v)

something that is done for enjoyment

activity (n)
successful, active people who like expensive things

actualizer (n)

to be liked and wantedd by a particular group of people

appeal to (v)

putting customers into groups according to factors such as why, when and how often they buy a product

behavioural segmentation (n)

someone who likes products that they already know or products which have been available for a long time

believer (n)
the fact of keeping important information secret

confidentiality (n)

when someone who is looking at a website buys something from it

conversion (n)

the age, occupation and social class of a society

demographic (n)

the act of dividing customers into groups according to their age, job and social class

demographic segmentation (n)
to show how something or someone is different from other things or people

differentiate (v)

a device that can read and store the details of a product from its label

electronic reader (n)

a young, enthusiastic person who spends a lot on clothes, music, etc. without planning for a long time what they are going to buy

experiencer (n)

to communicate with or react to

interact (v)
something that you are interested in and like doing

interest (n)

use of the internet

internet usage (n)

the way someone lives, what they buy, etc.

lifestyle (n)

a practical person who is concerned with their family and who buys practical products such as tools

maker (n)
a person's job

occupation (n)

a thought or belief about something or someone

opinion (n)

to emphasize the qualities and advantages of a particular brand in relation to other brands

position (v)

someone's right to keep their personal information secret

privacy (n)
a set of details about someone

profile (n)

the activity of trying to divide people into groups according to why, when and how often they buy a particular product, their attitude towards it, etc.

psychographics (pl n)

a way of finding out which products people buy by putting electronic marks on products which can then be scanned by electronic equipment

radio-frequency identification (RFID) (n)

to use a machine to put a picture of a document into a computer, or to take a picture of the inside of something

scan (v)

a group of customers or possible customers with similar characteristics and needs

segment (n)

defining how or where different people use different products or service in different ways

situation of use (n)

the group in socitey that people belong to, usualy defined by income levels and educational background

social class (n)

someone who does not have much money but who buys fashionable products to be like people who have more money

striver (n)

an old poor person who always buys the same products

struggler (n)

a small piece of paper, plastic, etc. with electronic information on, which is attached to something

tag (n)

the people that a specific product or service is aimed at

target group (n)

to follow the development or progress of something

track (v)

the number or people who look at a particular website

traffic (n)

the benefits people have about what is right and wrong and what is most important in life, and which control their behaviour

values (pl n)

the place where you put the things that you want to buy on a website

virtual shopping cart (n)

someone who visits a particular internet site

visitor (n)

a set of pages of information that a company puts on the internet

website (n)

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