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Joel Baur
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Joel Baur
This flashcard set helps university-level students learn English, focusing on business and marketing vocabulary. The vocabulary flashcards cover key terms like "word-of-mouth," "repeat business," and "customer satisfaction," which are essential for understanding customer behavior and market strategies. The platform supports backward learning, allowing users to practice from the target language to the source language, making it ideal for advanced learners and professionals aiming to enhance their fluency and communication skills.
Flashcards
23
Students
1
Language
English
Category
English
Level
University
Created / Updated
30.11.2015 / 04.12.2015
  • 1  / 23

Flashcards

the number of customers who decide to stop using a service offered by one company and to use another company, usually because it offers a better service of price

churn (n)

the act of sharing information with other people by talking, writing, etc.

communication (n)
the fact of being easy to do, get or use

convenience (n)

when someone continues to buy a product or service from the same company

customer allegiance / loyalty (n)

the group of ppl who buy products or services from a company

customer base (n)

the price paid by the customer for the product, including the "price" related to not buying another product of the same or another type

customer cost (n)
when a person stops buying a company's products or services

customer defection (n)

great satisfaction that someone has with a company's products

customer delight (n)

when customers are not satisfied with a company's products

customer dissatisfaction (n)

when a company thinks mainly about ist customers and what they want

customer focus / orientation (n)
the degree to which customers continue to buy from a company (n)

customer retention (n)

satisfaction that customers have with a company's products or services

customer satisfaction (n)

the act of offering the right combination of products and services for a particular customer's needs

customer solution (n)

to be greater than an amount, limit, etc. that you expected

exceed expectations (phrase)
what people think a product should give them

expectations (pl n)

if a product falls below expectations, it doesn't meet the consumer needs

fall below expectations (phrase)

a marketing method of looking at things from the customer's viewpoint

four C's (pl n)

to take part in something

involve (v)
the degree to which you take part in something

involvement (n)

the process of asking customers why they have stopped using a particular supplier or stopped buying a particular product etc.

lost customer analysis (n)

if a product meets expectations, it is as good as the customer hoped

meet expectations (phrase)

when customers continue to buy the same product or use the same service each time they need it

repeat business (n)

when people tell other people about something

word-of-mouth (n)

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