Lernkarten
Advantage Observation over Interview
- seeing through other's eyes
- learning the native language
- access to hidden activities
- naturalistic emphasis
Advantage Interview over Observation
- More ethically defensible
- Less intrusive
- Specific focus
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Where to find a subject?
- companies
- own interest
- Problems from practise
- literature
Research Question Hierarchy
1.) Management Dilemma (rising costs)
2.) Management Question (how can they reach targets?)
3.) Research Question
4.) Investigative Question (What do we need to know?)
5.) Measurement Question (What should be asked?)
6.) Management Decision
Criteria for evaluation of research
Reliability
- Study repeatable?
- Measures consistent?
- often an issue with quant.
Validity
- concerned with integrity
- measurement / internal / external / ecological
Objectivity
- independent of researcher
Trustworthiness
- How believable
- apply to other context
- apply at other times
Relevance
- importance in the field
- contribution to the literature
Sampling
Strategic
Snowball Sampling
Theoretical Sampling
