RFM

 - A single organisation (Hofstede at IBM)
 - A single location (Honda in USA)
 - A single event (Swiss grounding)

 - big issue concerns external validity, because its impossible to generalize the findings
 - stil, many researchers point out that it is the attempt to examine particulars rather than generalize
 - may be extended longitudinal or through comparative design (vergleich macht es genereller)

What is Knowledge? How do we gather knowledge?

What is reality composed of? Ist there an objective reality?

 - Natural Science
 - Deductive
 - Objective
 - Difference btw. normativ and scientific

 - "verstehen"
 - Hermaneutic-phenomenon logical Tradition
 - Symbolic Interaction
 - Induction
 - Subjectiv

 - Social phenomena and their meaning are independent and therefore objective

 - Reality is constructed
 - Everyone sees the world through their own eyes
 - Researchers and their objectcs of interest are linked

 - Middle Range Theories (e.g. Explanation why women are underrepresented)

 - Grand Theory (e.g. Critical Theory)

Explanation of observed regularities