what does promotion consist of?
What is the reason for Sales Promotion?
What does Sales Promotion consist of?
Name three promotion tools which are designed to stimulate sales
Consumer Promotion (Verbraucherförderung): e.g. samples (Proben, Muster), give aways (Zugaben, Werbegeschenke), contests, competitions (Gewinnspiele), demonstrations , games, price packs, coupons, trading stamps, payment by installments (Ratenzahlung)
2.) Trade Promotion (Handelsförderung): e.g. displays demonstrations, discounts, trainings
3.) Staff Promotion (Verkäuferförderung): promotion of a firms salesforce, bonuses, sales contests, trainings
What does Public Relation stand for?
How is the place called where you can advertise?
What do Recall and Recognition stand for?
Name some major PR tools