Online Marketing

Gamification

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Dario Stagliano

Set of flashcards Details

Flashcards	8
Language	Deutsch
Category	Marketing
Level	University
Created / Updated	06.06.2013 / 10.08.2022
Weblink	https://card2brain.ch/box/online_marketing3
Embed	<iframe src="https://card2brain.ch/box/online_marketing3/embed" width="780" height="150" scrolling="no" frameborder="0"></iframe>

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Was ist Gamification

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Gamification is the Integration of Game Mechanics in non-game-environments to increase audience engagement, loyality and fun

Verschiedene Spielertypen

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Killer, Achiever, Socializer, Explorer

Was beinhaltet ein Spiel?

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ZIel, Regeln, Feedback, freiwillige Teilnahme

Engagement Loop von Amy Jo Kim

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Individual (Take actions, earn points)->Interaction with game (Get feedback, earn reward)->Interaction with public (post updates, give gifts, send taunts)->

3 Types of points

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Experience points, skill points, influence points

Step 1: Assign Points to Actions

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Act, React, Customize, Create, Earn, Spend

Step 2: Add Feedback & Rewards

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Levels, Leaderboards, Roles, Reputation, Missions, Challenges, Achievements, Collections

Herausforderungen in der Gamification

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Newbies mit einfach zu erwerbenden Belohnungen motivieren, Power User mit seltenen Ressourcen motivieren, Contributors mit einem Bewertungssystem motivieren, langfristig Motivation erhalten->Loyalität, Können die Punkte eingetauscht oder ausgegeben werden

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