Marketing an Introduction, Gary Armstrong
Chapter 11: Retailing and wholesaling
Chapter 11: Retailing and wholesaling
Kartei Details
| Karten | 35 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 30.05.2013 / 01.06.2022 |
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_______ buy mostly from producers and sell mostly to retailers and industrial consumers.
Which of the following is not one of a wholesaler's channel functions?
In which wholesaler's channel function might wholesalers provide quicker delivery to buyers because they are closer than the producers?
_______ are the largest group of wholesalers. The group can be divided into the two broad types of full-service and limited-service.
________ and ________ differ from merchant wholesalers in two ways: They do not take title to goods, and they perform only a few functions.
________, or manufacturers' representatives, represent a buyer or seller on a more permanent basis.
Which of the following types of wholesalers sell primarily to manufacturers rather than to retailers?
Today's large, progressive wholesalers have successfully reacted to rising costs by ________.
In the battle for "share of stomachs," some supermarkets are cutting costs and attempting to compete more effectively with food discounters, while others are moving upscale, providing improved store environments and higher-quality food offerings. These two different strategies represent changes in ________.
McDonald's, Subway, and Pizza Hut are all examples of a ________.
Debenham's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Debenhams typically charges a relatively high markup, but also holds frequent sales and price promotions, in particular offering discounts to customers who use a Debenham's credit card. Debenham's uses ________.
You own an independent store in your neighborhood. You still like to offer fresh seafood in your meat display case. Which type of wholesaler might best serve you?
________ are two or more outlets that are commonly owned and controlled.
Merchandising ___________ are corporations that combine several different retailing forms under central ownership
A retailer's _______ should differentiate the retailer while matching target shoppers' expectations. One strategy is to offer merchandise that no other competitor carries.
_____ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
________ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money.
________ carry narrow product lines with deep assortments within those lines.
Which type of store carries a wide variety of product lines and differentiates itself through service, but has been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?
Which type of retail store is most similar to a hypermarket?
________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume
Which of the following is not one of the main types of off-price retailers?
Manufacturers send last year's merchandise and seconds to ________, while they send new merchandise to department stores.
The main difference between ________ organizations and other contractual systems is that these systems are normally based on some unique product or service.
Retail assortments are looking more and more alike because ________.
Too many retailers fail because they try to have "something for everyone" and end up satisfying no market well. Successful retailers ________ their target markets well and position themselves strongly.
A store that uses ________ creates realistic environments in which customers can try products before they buy them.
_______ may include in-store demonstrations, displays, contests, and visiting celebrities.
According to many retailers, what is the most important factor in retailing success?
A ________ is a group of retail businesses planned, developed, owned, and managed as a unit.
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