Key Words in the Media ZHAW_IAM
Vocabulary JO_IAM
Vocabulary JO_IAM
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media (single noun)
newspapers, magazines, radio and television considered as a group.
mass media (single noun)
newspapers, radio and television
new media (plural noun)
products and services that provide information or entertainment using computers or the internet, and not by traditional methodes such as television and newspapers
hypermedia
a combination of videos, images, sounds, text, etc. that are connected together on a website, which you can click on in order to use them or to go to other related videos, websites etc.
social network platforms
online community of people who use the modern technology to communicate and share information
blogosphere (noun)
all the blogs on the internet, and the people who write or read them
netizen (noun)
an active participant in the online community of the internet
code (noun)
a system of signs which can be decoded to create meaning
convergence (noun)
the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops.
"It means that we can now watch a newspaper's video report on our mobile phone via the internet"
fragmentation (noun)
the process of breaking into separate parts
concentration (noun)
In media studies, this refers to the number of media outlets owned by companies or individuals
gatekeeping (noun)
process though which information is filtered for dissemination, wether for publication, broadcasting, the Internet, or some other mode of communication
genre (noun)
a way of categorising a media text according to its form, style and content
intertextuality (noun)
the influence that media texts have on each other. Sometimes this is the result of direct cross-references (e.g. music mash ups) or indrect (the way gossip news items regulate the way we view a star's performance)
news value (noun)
news values determine how much prominence a news story is given by a media outlet, and the attention it is givin by the audience
discourse (noun)
a formal discussion of a topic in speech or writing
narrative (noun)
a spoken or written account of connected events; a story
agenda-setting (noun)
a theory in mass communication that states that the media have the ability to determine which issues are important to the public
framing (noun)
selecting and highlighting some facets of events or issues and making connections among them so as to promote a particular interpretation, evaluation, and/or solution
connotation (noun)
an idea or feeling that a word invokes in addition to its literal or primary meanung
denotation (noun)
the literal or primary meaning of a word, in the contrast to the feelings or ideas that the word suggests
semiotics (noun, pl.)
the study of signs ans symbols and their use or interpretation
hard news (noun, uncountable)
It generally refers to up-to-the-minute news and events such as economics, politics, war and crime that are reported immediately and factually
soft news (noun, uncountable)
It generally refers to background formation or human-interest stories such as arts or lifestyles that entertain or adivse the reader or viewer
effects theory (noun)
term used in media studies which examines the ways in which mass media affects the way people think and behave
uses and gratifications theory (UGT) (noun)
approach to unterstanding why and how people actively seek out specific media to satisfy specific need
public interest (noun)
the fact that the public has a right to know about something which could affect them
public sphere (noun)
a space or plattform in which public opinion can be formed (term coined by Hamermas)
icon (noun)
1. sign or symbol resembling its referent (e.g. a star figure standing for a star)
2. a visual image
3. picture of a sacred personage
4. a person in pop culture who is revered (e.g. a celebrity)
5. picture on a computer screen standing for a spacific command, function, etc. (e.g. a icon of a file folder)
broadcast (verb)
to air a programme on television or radio (noun) a television or radio programme
public service broadcasting (UK)
refers to broadcasting intended for the public benefit rather than for purely commercial concerns
linence fee (noun)
the amount of money paid by television and radio owners that allows public broadcasters to fund programming
revenue (noun)
income received (by radio/TV/newspapers and magazines) thtough advertising or other means
host (noun)
person who introduces guests, especially on TV or radio
anchorperson,
anchorwoman,
anchorman,
anchor (noun)
a person who in the main news reader (sometimes very famous) on a television or radio news programme
newscaster (noun) / UK also newsreader
someone who reads out the reports on a radio or TV programme
crew (noun)
a group of people who work together
live (adjective)
(of a performance) broadcast, recorded or seen while it is happening
footage (noun)
a piece of film, especially one showing an event
clip (film, TV) (noun)
a short part of a film or television programme
