In Company Unit 11 - English Vocab
In Company Unit 11 - English Vocab
In Company Unit 11 - English Vocab
Set of flashcards Details
| Flashcards | 127 |
|---|---|
| Language | English |
| Category | English |
| Level | University |
| Created / Updated | 09.10.2011 / 03.11.2012 |
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strategic (adj)
She was responsible for the firms strategic planning.
strategy (n)
The countries hope to devise a common strategy to provide aid.
stretch (v) - stretch a brand
We plan to stretch the Elita brand and open a chain of nightclubs of the same name.
synergy (n)
Profitability is expected to benefit from synergies between the two operations.
target (n) - target market
Not many states will meet their targets for energy conservation. - This car is aimed at a younger target market.
tattered (adj)
The children were dressed in dirty, tattered clothes.
theory (n)
He had a theory that the germs caused disease.
threat (n)
She is not viewed as a threat by her former employer.
threateningly (adv)
He moved forwards threateningly.
track (v)
We track the career progress of our top graduates.
turnover (n)
The company has an annual turnover of over 150 million.
ultimate (adj)
Independence remains their ultimate political goal.
uncontested (adj) - (opposite = contested)
Dalton rose to become the uncontested leader of the party.
venture (n)
The event will be a joint venture between the British and Italian authorities.
venue (n)
The castle is a popular venue for wedding receptions.
accelerate (v)
The decline of her health seemed to suddenly accelerate.
bargaining power (n)
An increase in the cost of raw materials has given our suppliers more bargaining power.
barrier (n)
High levels of debt are a major barrier to economic development.
benchmark (v)
To stay ahead, the company needs to constantly benchmark itself against its competitors.
brand-stretching (n)
Kingfisher Airlines is a successful example of brand-stretching.
break into (phr v)
Its always been his ambition to break into broadcasting.
breakeven (n)
Their business plan predicts theyll reach breakeven within two years.
bring sth out (phr v)
The next year they brought out a low-priced car to compete with Ford.
broaden (v) - (opposite = narrow)
The scope of the book has been broadened to include the history of Eastern Europe.
bypass (v)
I bypassed the lawyers and filed the documents myself.
catch up (phr v)
Pressure grew for salaries to catch up with inflation.
challenge (n)
The new government faces the daunting challenge of completing the building on time.
collaboration (n)
The tale was written in collaboration with Wilkie Collins.
come up with sth (phr v)
Is that the best solution you can come up with?
competitive (adj) - (opposite = uncompetitive)
Many airlines now offer substantial discounts in an effort to remain competitive.
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