IM
International Marketing
International Marketing
Kartei Details
| Karten | 8 |
|---|---|
| Sprache | English |
| Kategorie | BWL |
| Stufe | Mittelschule |
| Erstellt / Aktualisiert | 03.10.2012 / 10.10.2012 |
| Lizenzierung | Kein Urheberrechtsschutz (CC0) |
| Weblink |
https://card2brain.ch/box/im
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| Einbinden |
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Which factors can be have influence of the internationalization of the firm?
- Goals and objectives
- Size of firm
- Location
- Technology and innovation
- products and sercives
What are the main differences between international marketing and marketing in the domestic context?
Different cultur,
How is the Internet reshaping the nature of international marketing?
- More transparency
- Easier to compare
- Easy to order
- No time limitation (24h)
Why do you think a company should or should not market the same product in the same way around the world?
Advantages:
- Synergies,
- Only one marketing concept -> save costs,
- economies of scale
Disadvantages:
- Different cultures
- Pricing is different and also 4 P's
- Each market is unique and special
What is globalization? advantages & disadvantages
+
+
-
- A sort of standardize (no individualism)
What are driving forces on global integration?
Technology
Culture
Market needs
Cost
Free markets
Economic integration
Peace  
Management vision
Strategic intent
Global strategy and action
What are restraining forces on global integration=?
Culture
Market differences
Cost
National controls
Nationalism
War
Management myopia
Organization history
Domestic focus
Which four Global Marketing Opportunities do you know=? Orientations
- Ethnocentric orientations (Home country is superior / überlegen
- Polycentric orientation (each host country is unique)
- Regiocentric orientation (similiarities and differences)
- Geocentric orientation (worldview sees similiarities and differences)
