Ideation - Entrepreneurship
Ideation - Entrepreneurship - Glossary - KTH Stockholm Fall 2013
Ideation - Entrepreneurship - Glossary - KTH Stockholm Fall 2013
Set of flashcards Details
| Flashcards | 63 |
|---|---|
| Language | Deutsch |
| Category | Micro-Economics |
| Level | Primary School |
| Created / Updated | 25.09.2013 / 25.09.2013 |
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substitudes (substitude goods)
different products - at least - can replace (different products that at least partialy satisfy the needs of the customers and therefore can replace each other)
supply chain
network - participate (network of all firm that participate in the production of a product - from raw materials to sale)
switching costs
C C C C (costs for the customers which occur when the customer changes the product or supplier (can be money, psychological, effort, time-costs))
Target market
specific market segment - attract (the specific market segment that a venture tries to attract)
value chain
string of activities - stages (the string of activities that moves a product from the stages raw material, manufacturing, distribution to the customer)
value proposition
the job being done for the customer (alternative: the quantifiable benefits a business promises to the customers)
venture capital
financial capital - equity ownership (financial capital provided to the startup in exchange for equity ownership)
viral
self-replicating - due to - customer referrals (when a product or service is self-replicating due to customers referrals)
working capital
= current assets - current liabilities (cash available for day-to-day operations)
fixed costs
cost - not vary - amount varies
variable costs
cost - vary - amount
design thinking
A discipline that uses the designer’s sensibility and methods to match people’s needs with” a viable market opportunity
Abandonment Rate
% of abandoned online shopping carts
active user
during a certain time, doing certain activity, within a community or social networks
analytics
discovery and communication of meaningful patterns in data
A/B Testing or Split testing
Method of testing - two different versions - which is more effective
angel investor
personal capital in new venture
barriers of entry
conditions - unattractive
bootstrapping
use (creatvie way) - get (resources) - than
break-even point
intital investments covered - free cash flow generated
burn rate
capital spendings - expressed: cash burned per month
BM
How an organization creates, delivers and capture value
Business Plan
Document that explains every aspect of a venture
Capital
Funds + assets investet in the business by the owners
channel
How Product Company Customer (sales or distribution channel)
channel conflict
conflict between different channels over selling products (e.g. retail vs. online sales)
confirmation bias
tendency - overweight evidence which supports hypothesis and underweight which doesn't support h.
creativity
Ability to bring something new into existence
Crowdfunding
Method - rase capital - large group - using Internet / SM
customer segmentation
method (for) grouping customers (based on) similarities (they share)
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