Haushalt
von A bis Q
von A bis Q
Kartei Details
| Karten | 42 |
|---|---|
| Sprache | Deutsch |
| Kategorie | Ernährung |
| Stufe | Grundschule |
| Erstellt / Aktualisiert | 20.01.2014 / 29.03.2016 |
| Lizenzierung | Keine Angabe |
| Weblink |
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Challenges for Marketing? So your marketing instruments?
CE PE DI TL TE
need to be small and cost efficient (Ce),
bind few personal resources (pe)
can only require little data input (di)
should take little time to be learned (tl)
should take little time to be effective (te)
Abell described technology push and market pull innovations as follows.
a
Only a limited number of companies per industry will have the
resources and/or capabilities to be “innovation leaders” and
create breakthrough products.
a
Three therories regarding the development and diffusion of
technologies are summarized below:
a
Another method to examine actual needs and customer
satisfaction is the KANO-model
a
Creativity is the result of inspiration and cognition, and the application of talent in a nurturing and even provocative
context. It is mostly a private and individual process. 7 Sources of Innovation by Drucker.
7 Sources of Innovation by Drucker
Intrinsic
The unexpected (Postit)
The incongruity (Smart)
Process need ( Process innovation 0815)
Changes in industry or market structure (xBox)
Extrinsic
Demographics (Viagra)
Changes in perception, mood, and meaning (Light Products)
New knowledge (biotechnology, nano-technology)
A business model can be described based on nine dimensions.
3-1-3-2
KP Key Partners
KA Key Activities
KR Key Recources
VP Value Proposition
CR Customer Realtion
CS Customer Segments
CH Channels
CS Cost Structure
RS Revenue Streams
The definition of a business model is an important step in the
development / implementation of an innovation. It includes a
demand forecast.
The forecasting method is determined by forecasting objectives and general conditions.
a
