Wirtschaftsenglisch
Englisch 2
Englisch 2
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Cartes-fiches
benefit
advantage
brand awareness
ability to recognize a brand
brand extension
brand stretching
brand image
consumers idea of a brand
brand loyalty
buying always at the same brand
brand stretching
brand extension
carbon footprint
pollution
commodity
merchandise
consumer durables
long lasting goods
current
at the moment
conscious
aware
fast-moving consumer goods
products that are often bought
feature
characteristic
industrial goods
=/ consumer goods
label
logo of a product or company
mature
adult
merchandise
commodity
outlet
selling point
packaging
wrapping
performance, to perform
how well you do a job
R&D
Research & Development
sector (of the economy)
branch of trade
sophisticated
highly developed, modern
subsidiary
subcompany
target market
consumers you want to sell to
to appeal
to be attractive to
to distinguish
to differentiate
to diversify
to segment
to extend
to expand
to keep so in the picture
to keep so informed
to pool one's knowledge
to put all ideas together
to spring to mind
to come quickly into your mind
to target
to aim at
trademark
special name or symbol that represents the company
upmarket
exclusive
credentials
references
disastrous
fatal
edible / non-edible
eatable / non-eatable
flooded / saturated market
too many goods offered on the market
no-frills
without extra features
