Business Vocabulary Test2
Business Vocabulary Test2 NB
Business Vocabulary Test2 NB
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Lernkarten
portfolio theroy
the idea that when demand for goods of one of the companies in the grous was weak, it would be compensated by stronger demand for those of other companies in the group.
have disposed of
abschaffen, absetzen
divested their non-core business
ausgliedern, veräussern
non-core business
Nebendienstleistungen
in South Korea, there are chaebols
they were often started as family(-owned) businesses, members owned and managed companies dealing with different parts ot the industrial process in a situation of vertical integration.
We want to foster creativity
Kreativität fördern
innovation
the development (Entwicklung) of new ideas
outside the usual frameworks
Struktur / Rahmen
skunk works
a place away from the main ompany sites and outside the usual structures, to work on innovations
focus groups
group of consumers who say why they think of the product
first mover advantage
you can influence the way the market develops.
innovators or trendsetter
Erfinder / Erneuerer
emerging industry
new industry (jung / aufkommend)
not yet established
eingeführt, bekannt, geschaffen
drop out
company can no longer compete, they drop out
shakeout and consolidation
Umstrukturierung und Fusion / Zusammenlegung
the industry is now mature
market is now longer young, (ausgereift)
we have to anticipate
judge and estimate (abschätzen,erwarten, voraussehen)
respont to changes
react to changes
industry may change and evolve
how the industry might develop
futurologist
Zukunfstforscher
ways of forecasting
voraussagen
predicting
forecasting (voraussagen)
delphi method
where a panel (Gremium / Ausschuss) of experts make forecasts
the process is iterative
repeated several times
Options converge
become more similar (zusammenlaufen)
reach a consensus
an agreement about what is likely to happen
different applications
uses (Anwendungen)
mini Delphi or Estimate-Talk-Estimate
face-to-face meeting: structured group will produce more accurate results
nationalization of assets
Verstaatlichung von Besitz
contingency plans
crisis management plans (Plan für Unvorhergesehenes)
and beyond
und darüber hinaus
offers or offerings
is the same: products, services and combinations of these
distribution channel
Absatzkanal
outlet
Absatz, Abnehmer, Markt
promotion
all activities to support the product (Werbung)
have a right attitude
way of behaving (Verhalten)
Process (three more Ps)
series of events from initial (anfänglisch, erst..) interest in our companys services
customer experience
Kunden-Erfahrung
Physical evidence (3 more Ps)
physischer Nachweis (in-store demonstrations, customers have to be convinced of the benefits)
