Business Vocabulary Test2

Business Vocabulary Test2 NB

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À propos de ce fichier

Diese Vokabelkartei mit 243 Karteikarten hilft beim Lernen von Business-Vokabular auf Englisch und ist für alle Niveaustufen geeignet. Die Karteikarten decken Themen wie Marketingstrategien, Markenmanagement und Marktforschung ab, mit Beispielen wie "glocalization," "brand dilution" und "data mining." Die Plattform unterstützt auch das Rückwärtslernen von der Zielsprache zur Ausgangssprache, was besonders nützlich für Fortgeschrittene ist, die ihre Sprachkenntnisse vertiefen möchten. Ideal für Berufstätige, Studenten und alle, die ihre Englischkenntnisse im Business-Kontext verbessern wollen.

Cartes-fiches

243

Utilisateurs

Langue

Anglais

Catégorie

Anglais

Niveau

Autres

Créé / Mis à jour

22.10.2015 / 28.11.2015

Fichiers de cartes similaires

brand identity

what a brand means, represents

brand equity

the value of a brand to its owners (Kapital)

position a brand

by emphasizing (hervorheben) its characteristics and benefits in relation to other brands.

distinguishes it from competitors

unterscheidet

Differentation

design a product that it differs it from its competitors

flagship brand

most important brand owned by an organization (Coke from Coca-Cola)

generic brand

one used on a variet of different products (Nestlé)

brand streching

brand extension, when a company uses an existing brand name for new types of product

brand extension

brand streching

to associate some of the same characteristics

think of the product in the same way (in Verbindung bringen)

brand dilution

making the brand less powerful

core brand

main brand

so we appointed...

found and used (eingestellt)

sales area

the agent in each area was the only person allowed to sell the products

direct export

we no longer used agents but handled exports ourselves

joint venture

two companies work as equal partners, the money from both and personal from both

global offerings

we offer exactly the same products all over the world

homogenous market

we don't need to adapt our product to individual markets

don't need to adapt

anpassen

glocalization

product developed and distributed globally

conformity

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

parts and the product as a whole are made exactly as designed (Übereinstimmung, angepasst)

conformance to specification

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

parts and the product as a whole are made exactly as designed (Übereinstimmen mit der Vorgabe)

components

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

parts

consistency

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

elimination of variation (Gleichheit)

zero defects

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

no mistakes at all

customer approval

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

recognition that we are satisfying customer needs

Kundenzustimmung

exceed

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

go beyond (übertreffen)

customer delight

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

extreme satisfaction

(quality) features

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

additional parts or characteristics that the product offers

(quality) reliability

Commandes clavier:

= tourner,

= avant/arrière,

= faire défiler

Funktionssicherheit: how well the product continues to perform without breakdowns

(quality) technical durability

how long the product lasts before become technically out of date

becoming obsolete

out of date (veraltet)

perceived quality

wahrgenommene Qualität: the customers judgement (Beurteilung) of the product's level of quality

value for money

product in relation to the price paid for

fit

suitable

fir for purpose

für den Zweck/Absicht passen

ISO 9000

quality management:

customer satiscation, training effectiveness, continual improvement

ISO 14000

environmental management (ökologisch)

environmentally sustainable

ökoligisch nachhaltig

generetic standarts

allgemeine Standarts (Iso 9001, Iso 14001)

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Cartes-fiches

homogenous market

we don't need to adapt our product to individual markets

don't need to adapt

anpassen

glocalization

product developed and distributed globally

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