Business Vocabulary Test2
Business Vocabulary Test2 NB
Business Vocabulary Test2 NB
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Cartes-fiches
believers
conservative people, familiar products, established brands
makers
practical family oriented people, functional tools
strivers
people without money, buy stilish products to imitate those with more money
RFID
radio-frequency identification can be used to follow purchases (Käufe) made by individualls.
to track
follow
identified by a tag
Schild, Anhänger, Aufkleber
how many conversations
visitors who go on to buy something
virtual shopping carts are abandoned
how many start a purchase without completing it
confidentiality
Vertraulichkeit (privacy)
points can be redeemed against future purchase
einlösen
data analysis
finding useful information in data
data management
the way data is collected, organized, used
data mining
finding useful information in large amounts of data, using advanced techniques
data protection
preventing access to data
data warehousing
Lagerwesen: keeping data safely
to target
abzielen, bestimmen
segment-of-one-marketing
Dealing with customers as individuals
specifications
requirements (Bedarf)
to maintain
führen, aufrechterhalten
to enhance a brand
strengthen the power of the brand
branding
the art and science of using brands
brand loyalty
the degree to which people continue to buy a brand
brand awareness (Bewusstsein)
the degree to which people know about a brand
brand identity
what a brand means, represents
brand equity
the value of a brand to its owners (Kapital)
position a brand
by emphasizing (hervorheben) its characteristics and benefits in relation to other brands.
distinguishes it from competitors
unterscheidet
Differentation
design a product that it differs it from its competitors
flagship brand
most important brand owned by an organization (Coke from Coca-Cola)
generic brand
one used on a variet of different products (Nestlé)
brand streching
brand extension, when a company uses an existing brand name for new types of product
brand extension
brand streching
to associate some of the same characteristics
think of the product in the same way (in Verbindung bringen)
brand dilution
making the brand less powerful
core brand
main brand
so we appointed...
found and used (eingestellt)
sales area
the agent in each area was the only person allowed to sell the products
direct export
we no longer used agents but handled exports ourselves
joint venture
two companies work as equal partners, the money from both and personal from both
global offerings
we offer exactly the same products all over the world
