Business Vocabulary Test2

Business Vocabulary Test2 NB

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Über diese Lernkartei

Diese Vokabelkartei mit 243 Karteikarten hilft beim Lernen von Business-Vokabular auf Englisch und ist für alle Niveaustufen geeignet. Die Karteikarten decken Themen wie Marketingstrategien, Markenmanagement und Marktforschung ab, mit Beispielen wie "glocalization," "brand dilution" und "data mining." Die Plattform unterstützt auch das Rückwärtslernen von der Zielsprache zur Ausgangssprache, was besonders nützlich für Fortgeschrittene ist, die ihre Sprachkenntnisse vertiefen möchten. Ideal für Berufstätige, Studenten und alle, die ihre Englischkenntnisse im Business-Kontext verbessern wollen.

Karten

243

Lernende

Sprache

Englisch

Kategorie

Englisch

Stufe

Andere

Erstellt / Aktualisiert

22.10.2015 / 28.11.2015

Ähnliche Karteien

brand identity

what a brand means, represents

brand equity

the value of a brand to its owners (Kapital)

position a brand

by emphasizing (hervorheben) its characteristics and benefits in relation to other brands.

distinguishes it from competitors

unterscheidet

Differentation

design a product that it differs it from its competitors

flagship brand

most important brand owned by an organization (Coke from Coca-Cola)

generic brand

one used on a variet of different products (Nestlé)

brand streching

brand extension, when a company uses an existing brand name for new types of product

brand extension

brand streching

to associate some of the same characteristics

think of the product in the same way (in Verbindung bringen)

brand dilution

making the brand less powerful

core brand

main brand

so we appointed...

found and used (eingestellt)

sales area

the agent in each area was the only person allowed to sell the products

direct export

we no longer used agents but handled exports ourselves

joint venture

two companies work as equal partners, the money from both and personal from both

global offerings

we offer exactly the same products all over the world

homogenous market

we don't need to adapt our product to individual markets

don't need to adapt

anpassen

glocalization

product developed and distributed globally

conformity

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

parts and the product as a whole are made exactly as designed (Übereinstimmung, angepasst)

conformance to specification

Keyboard commands:

= turn,

= for-/backward,

= scroll

parts and the product as a whole are made exactly as designed (Übereinstimmen mit der Vorgabe)

components

Keyboard commands:

= turn,

= for-/backward,

= scroll

parts

consistency

Keyboard commands:

= turn,

= for-/backward,

= scroll

elimination of variation (Gleichheit)

zero defects

Keyboard commands:

= turn,

= for-/backward,

= scroll

no mistakes at all

customer approval

Keyboard commands:

= turn,

= for-/backward,

= scroll

recognition that we are satisfying customer needs

Kundenzustimmung

exceed

Keyboard commands:

= turn,

= for-/backward,

= scroll

go beyond (übertreffen)

customer delight

Keyboard commands:

= turn,

= for-/backward,

= scroll

extreme satisfaction

(quality) features

Keyboard commands:

= turn,

= for-/backward,

= scroll

additional parts or characteristics that the product offers

(quality) reliability

Keyboard commands:

= turn,

= for-/backward,

= scroll

Funktionssicherheit: how well the product continues to perform without breakdowns

(quality) technical durability

how long the product lasts before become technically out of date

becoming obsolete

out of date (veraltet)

perceived quality

wahrgenommene Qualität: the customers judgement (Beurteilung) of the product's level of quality

value for money

product in relation to the price paid for

fit

suitable

fir for purpose

für den Zweck/Absicht passen

ISO 9000

quality management:

customer satiscation, training effectiveness, continual improvement

ISO 14000

environmental management (ökologisch)

environmentally sustainable

ökoligisch nachhaltig

generetic standarts

allgemeine Standarts (Iso 9001, Iso 14001)

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Flashcards

Six Sigma

less than one defect in 300'000 components

need to be nearly flawless

nearly without faults

ensuring consistent

ensuring it is without unwanted variations

predictable processes

you know what you're going to get (processes)

strategy (countable)

plan or series of plans for achieving success

strategy (uncountable)

study of the skills, required to make plans

profitability

amount of money it makes in relation to the amount invested

resource allocation

the way resources are used to achieve a particular goal (Betriebsmittelzuweisung)

resources such as assets

Anlagegüter

objective

goal, aim

formulate strategy

to create and write the strategy (entwerfen, formulieren)

our visions are in our mission statement

Leitbild

A strategy requires commitment

benötigt Verpflichtung

work towards the implementation

putting it into practice (Umsetzung)

strategy acquisition

when one company buys another for strategic purpose (Zweck)

defends a market

tries to prevent (verhindern) competitors from being successful (verteidigen / schützen)

attacks a market

start selling there for the first time

establishes a foothold / toehold in - a market

it occupies (besetzten) a small part of the market in preparation for gaining a larger part

invades a market

starts to be very successful there

withdraws from a market

stops selling there

competition

Konkurrenz / Wettbewerb

cut-throat competition

Verdrängungswettbewerb

ferocious competition

grausamer Wettbewerb

intense competition

starker Wettbewerb

intense competition

starker Wettbewerb

fierce competition

harter Wettbewerb / harte Konkurrenz

stiff competition

harter Wettbewerb

intensify

increase a competition (verstärken)

sharpen a competition

increase a competition (verschärfen)

to harm a competition

limit competition (schädigen)

inhibit a competition

limit a competition (hemmen / blockieren)

stifle a competition

limit a competition (unterdrücken)

key players

main competitiors (Spielmacher)

minor players

Smaller competitors (unbedeutende Spieler)

competing products

products that compete with each other (konkurrieren)

competitive product

one that has real and specific benefits in relation to others of the same type (wettbewerbsfähig)

competing bids

price offers fro a company in a takeover (Angebot)

competing offerings

products from different companies

competing suppliers

companies offering similar products or services

competing technologies

technical way of doing something

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Business Vocabulary Test2

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