Business English Vocab Activation

A competitive environment is the dynamic external system in which a business competes and functions. The more sellers of a similar product or service, the more competitive the environment in which you compete. Look at fast food restaurants - there are so many to choose from; the competition is high. However, if you look at airlines servicing Hawaii, very few actually fly to the islands.

Profit margin usually refers to the percentage of revenue (Einkommen) remaining after all costs, depreciation, interest, taxes, and other expenses have been deducted

These are factors that either influenced or caused a single event or chain of events that contributed to the incident. Something that is partly responsible for a development or phenomenon.

the duration of talks by conference speakers.

durchführen Befragung, Conducting a Survey is the best way to learn what you are doing right and where you can improve. Stop trying to guess what your customers want and just ask them.

Geselliges Beisammensein. a gathering for the purpose of promoting fellowship (eine Versammlung zum Zwecke der Förderung der Gemeinschaft), a group of persons together in one place.

The likelihood (Wahrscheinlichkeit) that consumers recognize the existence and availability of a company's product or service.

An annual report is a comprehensive (umfassend) report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance.

practicum, work experience

the smallest number of people needed for a business or organization to operate.

product bring on the market

going public with a product

very young manager (grünschnabel), not a lot of experience

Merchandise or other item of common or daily use, ordinarily bought by individuals or households for private consumption.

Wholesale is the sale of goods or merchandise (handeln) to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and related subordinated services.

ask for more information concerning a product, service or other information about a product or service.

Franchising is the practice of the right to use a firm's business model and brand for a prescribed period of time.

to have reached the lowest point in a continuouslychanging situation and to be about to improve

The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.

is the supply and demand of goods, services, and securities within a single country. The term is also used to refer to the customers of a single business who live in the country where the business operates.

An economic downturn suggest the rate of economic growth is slowing down and possibly entering into recession.

 include various types of non-wage compensation provided to employees in addition to their normal wages or salaries.

is the act of a student pursuing educational opportunities in a country other than one's own

A short, to the point, efficient meeting. A sense that everything is decided, finished, and achieved leaves the goal oriented person happy.

describes a real or virtual movement of money.

This is the pattern of a firms receipts of income and outgoings of expenses. To survive businesses need to ensure sufficient cash flow and not just profitability. For example, if a business sells goods, but, doesn’t receive payment for a long time, it may go out of business even though on paper it has made profit.