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Business English

3.3 International Marketing / S. 20

3.3 International Marketing / S. 20

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This set of flashcards helps university-level learners master business English, focusing on vocabulary essential for professional communication. It covers terms like "wholesaler," "SWOT analysis," and "market segmentation," with the platform supporting backward learning from the target language to the source language. Ideal for students and professionals aiming to enhance their fluency in business contexts, these cards are particularly useful for those at an advanced level seeking to refine their terminology and comprehension in international business environments.
Flashcards
39
Students
2
Language
German
Category
English
Level
University
Created / Updated
09.11.2015 / 03.12.2015
  • 1  / 39

Flashcards

to adapt

anpassen

to dilute

verwässern

to ensure

sicherstellen

to extend

verlängern

to expand

ausdehnen

extention

Verlängerung

expansion

Ausdehnung

to break into a market

in einem neuen Markt Fuss fassen

to go international

in den internationalen Markt eintreten

to (re)position a product

ein Produkt (neu)positionieren

to retreat from

zurückziehen von

require

benötigen

requirement

Anforderung

brand awareness

Markenbekanntheit

brand loyalty

Markentreue

capabilities

Fähigkeiten

to be capable of

fähig sein

customer base

Kundenbestand

customer retention

Kundenerhaltung

to retain

erhalten

focus group

Testgruppe

features

Merkmale

market penetration

Marktdurchbruch

market segmentation

Markteinteilung

purchasing behaviour

Kaufverhalten

questionnaire

Fragebogen

retailer

Händler

sales forecast

Verkaufsprognose

signature products

wichtigste Produkte einer Unternehmung

STEP analysis

sociological, technological, economic, political

survey

Umfrage

SWOT analysis

strengths, weaknesses, opportunities, threats

unique selling proposition

einmaliges Verkaufsargument

webcast

Internetübertragung

wholesaler

Grosshändler

(un-)aspiring

(un-)ehrgeizig

discerning

kritisch

domestic

heimisch

mature

reif

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