Advertising Procedure

Period from prehistoric times to the eighteenth century. Buyers & sellers in primitive ways.

1700's to early decades of the 20th century in which advertisers were able to reach large segments of population through mass media.

In recent years advertisers increasingly have been able to identify narrowly defined audience segments through sophistictated research methods.

Communication will increasingly be controlled by consumers who will determine when and where they csn br reached with promotional messages.

• NP primary medium for infos and ads
• past century challenged position of NP
• Civil War created unprecendent demand for current news and infos -> more NP
• NP of that era established model for financial support from ads

• By 1800 more than 100 magazines served an educated and wealthy elite
• Editorial and ads foundations of modern consumer magazines shaped in later part of the 19th century
• Ad support came from manufacturers, for them magazines provided only means of reaching buyers throughout the country.

• Americans moved from farms to cities, so a majority of people were dependent on others for their food
• advertising for food and medicine were often outrageous so some magazines banned medical advertising
• 1906 public opinion had reached point, that congress moved to protect public health with passage of the Food and Drug Act
• modern era of food and drug enforcement began with passage of the federal Food, Drug and Cosmetic Act.