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Set of flashcards Details
| Flashcards | 36 |
|---|---|
| Students | 14 |
| Language | English |
| Category | English |
| Level | University |
| Created / Updated | 25.09.2015 / 04.03.2023 |
| Weblink |
https://card2brain.ch/box/2_marketing
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| Embed |
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the process of gathering and analyzing information about a market, product or service_
the market for goods that are produced in large quantities
_the qualities and characteristics of a product (e.g. size, materials, functions)_
an advertising technique in which companies pay for a prominent display of their_products, often in films or T.V. (e.g. the star of a film drinking Pepsi in the opening scene)_
the group of people for which a product, service or marketing campaign is designed_
performing activities that increase the value of goods or services_
the place where goods are sold [Verkaufsstelle, Kasse]_
a range of different brands associated with one umbrella company, e.g. ÒThe Swatch Group has a very strong portfolio of brandsÓ
having the power to mislead or trick; noun: deception,_
involving back-and-forth dialogue or communication; noun: interaction_
something that is controlling, often by artful or unfair means; verb: to manipulate, noun: manipulation
to collect_
to collect information from various sources in order to examine and compare it_
phrasal verb meaning to settle problems through discussion, to solve problems that are left over (e.g. the marketing department ironed out its differences with the legal team)
to not draw attention to yourself, to go unnoticed
to see or know something in advance; noun: anticipation_
to provide a product or service with a recognizable identity; noun: brand_
to determine a profit on an investment through mathematical processes_
to create according to a plan, often in an artistic or highly skilled manner_
to utilize goods and services; noun: consumption_
to supply goods to stores and other businesses; nouns: distributor, distribution_
to cause to become spread widely, e.g. ÒDue to modern communication technologies brands are dispersed more and more and they become uncontrollable.Ó_
to release, e.g. Òto launch a productÓ, Òto launch a marketing campaignÓ; noun: a launch_
to convince by the use of arguments or evidence; adjective: persuasive, noun: persuasion_
to present for buyer acceptance through advertising, publicity, discounting, etc.; noun: promotion_
to meet a need or desire (e.g. to satisfy a consumer need); noun: satisfaction_
to weaken or ruin by degrees, e.g. Òto undermine a brandÓ
activity used to attract attention to a product, as by announcements in media; verb: advertise_
one that acts as an agent or link between two businesses_
the wrapping in which a product is offered for sale
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