SCM Quiz 06

Quiz 06

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Diese Lernkarten vermitteln zentrale Konzepte zu Supply Chain Management, ECR, CRM und Mass Customization für Studierende, die sich mit unternehmerischen Prozessen und digitalen Märkten vertraut machen möchten. Sie behandeln Aussagen zu elektronischen Märkten, Kundenbeziehungen, Logistikketten und Individualisierung, wobei besonders die Unterschiede zwischen B2B- und B2C-Geschäftsmodellen sowie technologische Grundlagen wie Barcodes und RFID im Fokus stehen. Ideal für alle, die praxisnahe Einblicke in moderne Handels- und Produktionssysteme suchen.

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Englisch

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Allgemeinbildung

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Erstellt / Aktualisiert

10.01.2026 / 22.06.2026

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Which of the following statements regarding Strategic Orientation of the Sales Side are true, and which are false?

A strategic orientation towards different customer segments is only required in B2C.

Strategic orientation is generally focused on the benefit of the customer.

The strategy should include corresponding goals and actions for each customer segment.

A strategic orientation towards different customer segments is only required in B2B.

Which statements regarding the Differences between B2B and B2C are true, and which are false?

In B2C, procurement often occurs according to individual discretion.

In B2C, marketing focuses on the profitability of the investment.

In B2C, prices are usually fixed, and the conditions are predefined (e.g. in Terms and Conditions).

In B2C, procurement usually occurs after complex decision making.

Which statements regarding “Mass Customization” are true, and which are false?

“Customer-Customized Finishing” means individualization during the early stages of production (which is very complex).

“Individual finishing at the PoS” means a standard product which supplements individual secondary services.

“Service individualization” means a standard product which supplements individual secondary services.

“Modular Construction Principle” means standardized components are assembled into customer-customized modules.

Which statements regarding “Mass Customization” are true, and which are false?

Mass customization does not require a pricing policy; the higher customer benefit also justifies higher prices.

A prerequisite for Mass Customization is to obtain high quantities.

A prerequisite for mass customization is to provide customers with a particularly high level of benefits.

Mass customization does not require sales potential, because customers do not know what they want.

Which statements regarding Classical Supply Chain Management are true, and which are false?

In classical Supply Chain Management, a downstream stage in the supply chain supplies the stage immediately upstream.

Classical supply chain management flows “downstream” towards customers.

In classical Supply Chain Management an upstream stage in the supply chain supplies the following stage downstream.

Classical supply chain management flows “upstream” towards suppliers.

Which statements regarding “Mass Customization” are true, and which are false?

An approach of Mass Customization is the balanced combination of continuous mass production and discontinuous individual production.

An approach of Mass Customization is the balanced combination of discontinuous mass production and continuous individual production.

An approach of Mass Customization is “one-off production at any price”.

“One-off production at any price” is not an approach of Mass Customization

Which statements regarding Electronic Markets are true, and which are false?

Electronic markets can differ with respect to the range of functionality.

Owning electronic markets is always open. There are no barriers to entry.

Electronic markets only make sense with dynamic pricing.

Electronic markets always pursue the reduction of information asymmetries with a focus on product quality.

Which statements regarding “Customer Relationship Management” (CRM) are true, and which are false?

A strategic target of CRM is differentiation. The goal is to understand customers as a differentiated group.

The primary strategic target of CRM is to increase the company’s market share and win as many new customers as possible.

A strategic target of CRM is profitability. The goal is to increase the intensity of buying.

A strategic target of CRM is durability. The goal is to maintain the customer relationship in the long term.

Which statements regarding “Efficient Consumer Response” (ECR) are true, and which are false?

ECR is primarily implemented in the consumer goods industry and trade.

ECR is primarily implemented in the capital goods industry.

ECR is primarily implemented in the service industry.

ECR uses continuous data exchange by means of information technology.

Which statements regarding the Differences between B2B and B2C are true, and which are false?

In B2B, delivery logistics is usually plannable and efficient.

In B2B, delivery logistics is always dependent upon availability, because this is critical for success.

In B2B, the switching costs (regarding suppliers) are high.

In B2B, prices are often dependent upon the quantity.

Which statements regarding “Efficient Consumer Response” (ECR) are true, and which are false?

ECR wants that product launches can also fail (flop), so that one sees what works on the market.

With ECR, profit-making articles are transformed into strategic articles.

ECR focuses on harmonizing the products and services offered (assortment mix).

ECR sees no need for coordination between retail trade and manufacturer for sales promotions.

Which statements regarding “Customer Relationship Management” (CRM) are true, and which are false?

Based upon customer data, personalized recommendations can be made, e.g. for products.

With personalized recommendations, two basic methods are differentiated: “Collaborative-based filtering” and “Customer filtering”.

Personalized recommendations serve, above all, to improve the shopping experience for customers.

With personalized recommendations, two basic methods are differentiated: “Content-based filtering” and “Collaborative filtering”.

Which statements regarding Electronic Markets are true, and which are false?

Electronic markets are platforms on the internet upon which electronic trade between different actors is operated.

An electronic marketplace can be understood as an exchange platform for goods and services.

The entire internet is one single electronic marketplace.

An electronic marketplace is only to be understood as an exchange platform for goods.

Which statements regarding “Customer Relationship Management” (CRM) are true, and which are false?

CRM causes a change from purely transactional marketing into a genuine mass marketing.

CRM causes a change from purely transactional marketing into real relationship marketing.

CRM fully aims at customer satisfaction; customer loyalty plays thereby no role.

CRM has the goal to intensify the customer relationship.

Which statements regarding “Efficient Consumer Response” (ECR) are true, and which are false?

ECR relies upon “Quick Response”: increasing efficiency through continuous automated information exchange between stages of the supply chain.

ECR follows the approach of the “demand chain” (pull orientation).

ECR also means a combination of logistics and marketing.

ECR relies upon “Quick Response”: increasing call center efficiency through more employees.

Which statements regarding “Customer Relationship Management” (CRM) are true, and which are false?

The CRM component “Individualization” aims to establish personalized exchange processes.

The CRM component “Interaction” serves to measure the customer relationship.

The CRM component “Integration” places the customer in the center (focus).

The CRM component “Information” is used to build the customer relationship.

Which statements regarding Electronic Markets are true, and which are false?

Electronic market systems can be categorized according to their market mechanics.

Electronic market systems can be categorized according to the revenue models of the operators.

Electronic market systems can be categorized according to their industry orientation.

Electronic market systems are categorized according to the software used.

Which statements regarding “Efficient Consumer Response” (ECR) are true, and which are false?

ECR relies upon networked information systems from scanner checkout at the point of sale to the production control system at the manufacturer.

“Synchronized Production” is a possible efficient method of logistics in ECR.

“Synchronized Production” stands for the management of inventory at the customers by suppliers.

ECR often uses EDI over several stages of the supply chain.

Which statements regarding Barcodes and RFID are true, and which are false?

Until 2009, the use of the “European Article Number” (EAN) was common practice; since 2009 this was replaced by the “Global Trade Item Number” (GTIN).

Because one-dimensional barcodes contain only a few characters, two-dimensional codes are increasingly used.

RFID stands for Rapid-Frequency-Identification.

RFID systems consist of a transponder and a reader that can read the stored information.

Which statements regarding “Mass Customization” are true, and which are false?

“Self-individualization” means configuration or final production (or assembly) by the customer.

“Service individualization” means configuration or final production (or assembly) by the customer.

“Modular construction principle” means individualization during early production stages.

“Customer-Customized finishing” means individualization during the last stages of production.

Which statements regarding Electronic Markets are true, and which are false?

Electronic marketplaces always follow the same pattern of interaction.

Electronic marketplaces only exist in the Darknet to trade illegal goods.

Electronic markets usually have a strong influence on the value creation processes of companies.

Electronic markets can offer a wide range of added value.

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SCM Quiz 06

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