Woche 8
Market Entry & Expansion
Market Entry & Expansion
Kartei Details
| Karten | 8 |
|---|---|
| Sprache | Deutsch |
| Kategorie | BWL |
| Stufe | Universität |
| Erstellt / Aktualisiert | 27.12.2023 / 15.01.2024 |
| Weblink |
https://card2brain.ch/box/20231227_woche_8
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| Einbinden |
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Entry Mode Selection: Describe factors that influences the chosen Entry Mode:
- Resources & Capabilities
- Cost reduction Pressure
- Localization Pressure
- Product Characterstics
- Market Characteristics
Entry modes - Which 4 Entry Modes are there to differentiate:
- Export Modes
- Contractual Modes
- Intermediate Modes
- Hierarchical Modes
Entry modes - Which 4 Entry Modes are there to differentiate:
- Export Modes
- Contractual Modes
- Intermediate Modes
- Hierarchical Modes
Export Modes - Direct / Indirect Export
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Bedeutung Turnkey Vertrag:
A "turnkey contract" refers to an agreement in which the contractor assumes overall responsibility for the planning, construction and commissioning of a project. In the end, the customer receives a finished product that is ready for immediate use without having to carry out any further work.
Affiliates:
Affiliates are associated companies or partners that enter into a relationship with an umbrella organization and pursue common interests or business objectives. These relationships can take the form of shareholdings, partnerships or subsidiaries.
Equity based collaborative venures:
Cooperative ventures based on equity involve partnerships or joint ventures in which the companies involved generally share their ownership interests through the exchange of equity shares and align their interests for mutual success.
Name 3 examples of intellectuall property:
- Patents
- Copyrights
- Trademarks (symbols, words etc)
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