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J. N.
Diese Lernkarten behandeln auf Universitätsniveau verschiedene Aspekte der Führungskräfteentwicklung, insbesondere im Bereich Entrepreneurial Leadership. Sie konzentrieren sich auf Themen wie Vision, Kultur, Kreativität und organisatorische Veränderungen, wobei auch verschiedene Führungsstile und deren Auswirkungen auf Teams und Unternehmen beleuchtet werden. Ideal für Studierende und Führungskräfte, die ihre Führungsqualitäten verbessern und innovative Ansätze in der Unternehmensführung verstehen möchten.
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103
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1
Sprache
Deutsch
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BWL
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Universität
Erstellt / Aktualisiert
24.03.2023 / 06.06.2023

Lernkarten

Growth and Transformation

WHy important 

  • Company survival depends on continuous growth and an ability to defend against the ongoing moves of competitors”
  • if profit and sales go down you need to recognice, transform the firm 

What is Growth? 

  • the eypansion of the size of a business or firm over time

Types of growth 

  • internal/organic growth ( the firm grows as such, step by step incremental) 
  • external growth( mergers, acisitions, strategic alliances) 

dimensions of Growth

  • financial growth ( Assests, Sales, profits, ROI)
  • Organisational growth ( employees, divisions) 
  • Strategic growth ( market share, reputation, Brand value) 

all hangs toghetter. 

Dimensions of growth

Financial growth

  • sales growth
  • invetment growth
  • profit and asset growth

Dimensions of growth

organizational growth

  • development of the organization
  • changes in structure, process and culture 

Dimensions of growth

strategic growth

  • All about competitive advantage 
  • Development of competencies to improve market position ( com. adv) 
  • Develop and defend sustained competitive advantage
    • Cost leadership
    • Differential strategy

determinants of growth

x: product orientation ( we procude x,y) -------> resource orientation ( focus on core competences, focus on tools to build different things) 

y: Inactive orientation ( leave things how they are) ......> opportunity orientation ( propensity for pursuit of opportunity)  change thungs and take opportunities 

=> opportunity orientation & resource orinetation = High growth petential 

Transformation definition 

  •  the way an organization changes its establishes routines 
  • major or substantial change in org
  • changes with revitalizing potential 
  • a manifestation of corporate Entrepreneurship / Strategic enrepreneurship ! ( by transformung org. you allow entrepreneurial behaviour to emerge) 

Transformation

Organizational constrains 

  • systems 
  • structure 
  • srategic direction
  • policies and procedures
  • people 
  • culture

Transformation

Organizational constrains 

Systems 

Sistems that works against it, no reward if find sth new but just do hte things you need to do 

  • Misdirected reward and evaluation systems
  • Oppressive control systems ( push for thingking out of the box ) 
  • Inflexible budgeting systems ( money for prototype not there) 
  • Overly rigid, formal planning systems

Transformation

Organizational constrains 

Structures  

  • Too many hierarchical levels
  • Responsibility without authority ( so cannot decide alone) 
  • Top-down management
  • Restricted communication channels ( not allowed to talk to the boss)
  • Lack of accountability for innovation (who does it) 

Transformation

Organizational constrains 

Strategic direction  

  • Absence of innovative goals
  • No formal strategy for entrepreneurship
  • Lack of commitment from senior executives ( why too risky we dont do it) 
  • No entrepreneurial role models ( CEO or OWner not entrepreneurial then the staff can not be) 

Transformation

Organizational constrains 

Policies and procedures 

  • Long, complex approval cycles
  • Red-tape and documentation requirements
  • Unrealistic performance criteria ( your IDea has to increase salex by 20 %, not realistic) 

Transformation

Organizational constrains 

Peolple 

  • Fear of failure ( too uncertain) 
  • Resistance to change ( affraid of new things, blorkoli) 
  • Turf protection 
  • Short-term orientation ( why change if i am only here 1 Year) 
  • Inappropriate skills for managing entrepreneurial change ( dont have the skills) 

Transformation

Organizational constrains 

Culture 

  • Ill defined values
  • conflicting with entrepreneurship 
  • (its just how it works here) 

Transformation 

Implementation

Elements of transformation / Change 

Management of change  ( all 3 Blocks are neede) 

  • Necessity for change( no alternative, you MUST change) 
  • capability to change ( you CAN change) 
  • willingness for change ( xou WANT to change) 

Transformation 

Implementation

What to do 

Create a sense of urgency 

  • creative destruction 
  • urgency is not crisis (you need a medium level, not paniking but also they need to know that sth has to be done )
  • call for immediat action, pressing need to do thungs differently, a belief that time is running out 
  • There is someone out there right now figurung a superior way to do this, and we might be out of busneiss in 24 months

Build an adaptive organization

  • shra the entrepreneurial vision
  • increase opportunities for employees
  • initiate change
  • instill a disire to be innovative 
  • change organizationals goal 

what to do for transformation:

Create a sense of urgency 

Create a sense of urgency 

  • creative destruction 
  • urgency is not crisis (you need a medium level, not paniking but also they need to know that sth has to be done )
  • call for immediat action, pressing need to do thungs differently, a belief that time is running out 
  • There is someone out there right now figurung a superior way to do this, and we might be out of busneiss in 24 months 

what to do for transformation

Build an adaptive organization

Build an adaptive organization

  • shra the entrepreneurial vision
  • increase opportunities for employees
  • initiate change
  • instill a disire to be innovative 
  • change organizationals goal 

How to actually implement change & transformation 

Lewinfs 3 stage model of change 

  • Unfreeeze
  • change
  • freeze 

not radical change it brutaly with a hammer and destroy it, you should change step by step the fluid parts and freez it again, takes a wile. 

How to actually implement change & transformation 

Lewinfs 3 stage model of change 

Unfreeze

  • Create awareness & sense of urgency
  • Communicate and inform
  • Keep employees involved
  • Create motivation and acceptance

very important, not to quic an not too hard 

How to actually implement change & transformation 

Lewinfs 3 stage model of change 

change

  • transformationing & moving ( make sure you are in the change plan and get step by step 
  • people learn and adapt
  • monitoring ( if people are doing what they shoul) 

How to actually implement change & transformation 

Lewinfs 3 stage model of change 

Re(freeze) 

establish the new beforre change it later again

  • rainforcing, stabilizing and solidifying new state 
  • ensure people do not revert back ( the new should be accepted and not fall back to the old) 
  • continous monitoring 
  • positive rewards 

Change and Transformation Dangers and Pitfalls 

  • No common communication basis
  • No common problem awareness
  • Lack of trust to the initiators
  • Too many uncertainties
  • Time dimension neglected (too early, too late, too fast

Change and Transformation  Resistance 

  • there is no change wothour resistance ( dont want change to happen) 
  • What is in for me? ( you msut show a individual benefit to motivate them) 
  • alignment of interest necessary 
  • Personal goal vs corporate goal ( should get toghether ) 

Kotter‘s Model For Organizational Change

  1. build up feeling of urgency 
  2. set up a strong, leading coalition
  3. create vision
  4. share the vision
  5. provide funds for the impementation of change
  6. plan for short term success
  7. consolidate improvements & orient to more change
  8. Institutionalize the new approaches 

Kotter org change

Step 1: Buold up feeling of urgency 

  • research amrket & competitors 
  • define crises, potentioa crises, and possibilities 

Kotter org change

Step 2 set up a strong leading calition

  • establish a team with autority for change moanagement 
  • encourage team work 

Kotter org change

Step 3: Create vision

  • create a vision that assist changes
  • develop strategies for achieving this vision

Kotter org change

Step 4: Share the vision

  • use any possible means of communication 
  • create environment that support changes 

Kotter org change

Step 5 provide funds for the implementation of change 

  • overcome obstacles 
  • encourage taking risks, initiatives and activities 

Kotter org change

Step 6 plan for short term success

  • plan for obvious improvements 
  • encourage people to make these improvements 

Kotter org change

Step 7: Consolidate improvements and orient to more changes 

  • ise all possibilities for change of the systems, structures and policies 
  • hire, encourage and train people who can realize the image 

Kotter org change

Step 8: Institutionalize the now approach

  • specify the links "new behaviour- organizational success"
  • work out the means of development of leadership and success

what are the reasons to grow?

 

- upside revenue potential , 
- achieve synergies/ leverage resources
- diversify portfolio / spread risk 
- protect competitive advantage/ form competition
- increase impact 
- brand advantages
- keep motivated employees on board / career options

what are the reasons not to grow?  

 quality of products might decrease
- how to cope with growth? 
- sscarce resources / footprint
- risk in general 
- overdiversification (lose focus, get lost) 
- just do not want/ be happy like this 
- more stakeholders/ more potential for conflicts
- less flexible 

potential for growth 

growth aspiration / Respurce opportunity

 

growth aspiration No / Respurce opportunity no: little growth

growth aspiration yes / Respurce opportunity no: constrained growth ( increase the reosurce opportunities: Experience, finance, externel experience) 

growth aspiration No / Respurce opportunity yes:unised potential 

growth aspiration yes / Respurce opportunity yes: actual growth 

 

 

 

 

growth strategies: Product Market matrix 

Market present and product present : Market penetration

Market present and product new: product development 

market new and product present: market delevopment 

market new and product new: diversification

Time, growth and value cration 

 

  • growing fast: Young and large
  • growing big over time: old and large
  • not growing much but old: old and small 
  • not growing and young, Small and ols 

Time, growth and value cration 

Transgenerational entrepreneurship

“The processes through which a family uses and passes on an entrepreneurial mindset and family-influenced resources and capabilities to create new streams of economic, social and financial value across generations”

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