Cosumer Behavior

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Kartei Details

Karten	94
Sprache	English
Kategorie	Marketing
Stufe	Universität
Erstellt / Aktualisiert	17.10.2022 / 17.10.2022
Lizenzierung	Keine Angabe
Weblink	https://card2brain.ch/box/20221017_cosumer_behavior
Einbinden	<iframe src="https://card2brain.ch/box/20221017_cosumer_behavior/embed" width="780" height="150" scrolling="no" frameborder="0"></iframe>

Flip-Modus

CH1. Consumer Behavior and Marketing Strategy Q1. __________ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

A. Demographics

B. Marketing

C. Psychographics

D. Psychology

E. Consumer Behavior

Q2. Which of the following is not true regarding consumer behavior?

A. Consumer behavior is a complex, multidimensional process.

B. Organizations are applying theories and information about consumer behavior on a daily basis.

C. Marketing practices designed to influence consumer behavior involved ethical issues that affect the firm, the individual, and society.

D. It is often necessary to conduct research.

E. The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior.