New Business Developement

Path dependencies describes the dynamics of self-reinforcing mechanism, which are likely to lead an organization into a lock-in. (NBD vs. Entrepreneurship)

New Business Development is:

• The capability to create and implement new business
• Executed by existing organizations
• With the goal to increase and/or secure performance

   

According to Schumpeter, the "gale of creative destruction" describes the "process of industrial mutation that continuously revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one"

this means the deliberate omission of certain technological development stages. This trend can be seen in Africa, where there is still no continuous power grid, but large parts of the population already have a smart phone.

Disruptive technologies are innovations that replace the winning streak of an existing technology, product or service, or drive it out of the market entirely, rendering obsolete the investments of previously dominant market players. (e.g first car – horse)

Incubate ideas in hope of building out a business model and company, independent, sometimes connected to venture capital firms or funds, stimulating innovation, 6-36 months.

Idea Generation

Seed Stage

half growth stage

accelerate growth of an existing company, 3-12 months

Growth Stage

Acceleration Stage

A macrotrend is a pervasive and persistent shift in the direction of some phenomenon on a global level. Examples of current macro trends include urbanization, automation and changing demographics.