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Fenster schliessen

Which of the following statement/s is/are true for the multi-attribute utility (MAU) model?

It is used when numerous alternatives are available.

It is also called additive difference model.

It is a compensatory model of decision-making.

This model is used to quickly eliminate many of the available options.

Fenster schliessen

Which of the decision-models listed below are non-compensatory models?

Elimination-by-aspect heuristic

MAU model

Additive difference model

Conjunctive model

Fenster schliessen

The elimination-by-aspects heuristic is typically followed by ...

the satisficing heuristic

The conjunctive model

the MAU model

the additive difference model

Fenster schliessen

Human decision-making is characterized by bounded rationality. Bounded rationality is due to humans’...

Limited time

Limited motivation

Limited information

Limited information-processing capacity

Limited needs

Fenster schliessen

Which of these terms below do NOT describe a type of consumer decision?

Impulsive

Extensive processing

Compulsive

Limited

Fenster schliessen

Which of the following statements about the conjunctive model are true?

It is used when numerous alternatives are available.

It is a compensatory model of decision-making.

This model is used to quickly eliminate many of the available options.

Fenster schliessen

Which term describes the misjudgment of the likelihood of a specific person belonging to a particular group due to not paying attention to the proportion of people in general belonging to this particular group?

Probability fallacy

Base rate fallacy

Probability ignorance

Base rate misjudgment

Fenster schliessen

Which of the following is an example of the anchoring-and-adjustment heuristic?

Estimating the incidence of a particular disease based on how quickly one can think of individuals suffering from this disease.

Judging a potential mate’s attractiveness based on the attractiveness of one’s previous mate.

Estimating the incidence of a particular disease based on previous knowledge about the symptoms and prognosis of this disease.