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Supply Chain Management 6/12 - Sales Side, Basics

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Kartei Details

Karten	21
Lernende	14
Sprache	English
Kategorie	VWL
Stufe	Universität
Erstellt / Aktualisiert	07.11.2021 / 20.11.2023
Lizenzierung	Keine Angabe
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Flip-Modus

Which statements regarding Electronic Markets are true?

Electronic markets can differ with respect to the range of functionality.

Electronic markets always pursue the reduction of information asymmetries with a focus on product quality.

Owning electronic markets is always open. There are no barriers to entry.

Electronic markets only make sense with dynamic pricing.

Which statements regarding Classical Supply Chain Management are true?

In classical Supply Chain Management, a downstream stage in the supply chain supplies the stage immeadiately upstream.

Classical supply chain management flows "upstream" towards suppliers.

In classical Supply Chain Management an upstream stage in the supply chain supplies the following stage downstream.

Classical supply chain management flows "downstream" towards customers.

Which statements regarding the Differences between B2B and B2C are true?

In B2B, the switching costs (regarding suppliers) are high.

In B2B, delivery logistics is always dependent upon availability, because this is critical for success.

In B2B, delivery logistics is usually plannable and efficient.

In B2B, prices are often dependent upon the quantity.

Which statements regarding Mass Customization are true?

Mass customization does not require sales potential, because customers do not know what they want.

Mass customization does not require a pricing policy; the higher customer benefit also justifies higher prices.

A prerequisite for Mass Customization is to obtain high quantities.

A prerequisite for mass customization is to provide customers with a particularly high level of benefits.

Which statements regarding Efficient Consumer Response (ECR) are true?

"Synchonized Production" stands for the management of inventory at the customers by suppliers.

ECR relies upon networked information systems. From the scanner checkout at the point of sale to the production control system at the manufacturer.

ECR often uses EDI over several stages of the supply chain.

"Synchonized Production" is a possible efficient method of logistics in ECR.

Which statements regarding Customer Relationship Management (CRM) are true?

The CRM component "Integration" places the customer in the center (focus).

The CRM component "Individualization" aims to establish personalized exchange processes.

The CRM component "Interaction" serves to measure the customer relationship.

The CRM component "Information" is used to build the Customer relationship.

Which of the following statements regarding Strategic Orientation of the Sales Side are true?

The strategy should include corresponding goals and actions for each customer segment.

A strategic orientation towards different customer segments is only required in B2C.

Strategic orientation is generally focused on the benefit of the customer.

A strategic orientation towards different customer segments is only required in B2B.

Which statements regarding Mass Customization are true?

An approach of Mass Customization is the balanced combination of discontinuous mass production and continuous individual production.

An approach of Mass Customization is "one-off production at any price!".

An approach of Mass Customization is the balanced combination of continuous mass production and discontinuous individual production.

"One-off production at any price!" is not an approach of Mass Customization.

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