Lernkarten

Karten 35 Karten
Lernende 1 Lernende
Sprache English
Stufe Universität
Erstellt / Aktualisiert 29.05.2021 / 11.06.2021
Lizenzierung Kein Urheberrechtsschutz (CC0)
Weblink
Einbinden
0 Exakte Antworten 35 Text Antworten 0 Multiple Choice Antworten
Fenster schliessen

Forces of fragmentation, their integration counterpart and pathways for innovation.

Forces of Fragmentation: Disruption Disconnection Disparity Destruction Discontent 

Forces of Integration Resilience economy  Exponential economy Access economy Circular economy Wellbeing economy

Pathways for Innovation Secure Smart  Shared Sustainable  Satisfying

Fenster schliessen

5 power bases of leaders to influence others.

  • legitimate power
  • expert power
  • reward power (~incentives)
  • referent power (~earned respect)
  • coercive power (~punishing ability)
Fenster schliessen

- think of recipient (reframe message)

- make relevant (core must be constant)

- seek to understand first (ask don't tell, listen don't counter, collect info don't dissect)

- avoid moral superiority (practice empathy)

- don't swamp listener (focus on a few big things)

- include the "why" (enterprise why, and the "how"

how to develop convincing messages

  • I need to do this
  • I want to do this
  • How to do this
Fenster schliessen

how to measure success in communication?

  • barriers: too many measures, only one or two measures
  • leads and lags measure (eg top 3 attention) 
  • measure flops/failures

goal should be net benefit. To sustain present state of affairs is no longer good enough. 

Fenster schliessen

what does effective communication change?

  • change minds
  • change hearts
  • change contexts
Fenster schliessen

It is worth noting that, in sustainability discourse, stakeholder engagement (together with partnerships) is often suggested as a solution for almost every challenge. However, when it lacks clear purpose or careful design, this engagement can be frustrating and counterproductive for all concerned.

AccountAbility’s work is based on the AA1000 Series of Standards, which are founded on the Principles of:

Inclusivity – People should have a say in the decisions that impact them.

Materiality – Decision makers should identify and be clear about the sustainability topics that matter.

Responsiveness – Organisations should act transparently on material sustainability topics and their related impacts.

Impact – Organisations should monitor, measure and be accountable for how their actions affect their broader ecosystems.

Fenster schliessen

Many companies have embraced reporting in more detail, focusing specifically on the IIRC and Integrated Reporting, which Deloitte describes as a “globally accepted framework for a process that results in communications by an organisation about value creation over time” (Deloitte, 2017). However, from a communications perspective, Yeomans (2013b) notes that “even those companies that demonstrate real panache in their sustainability communications fail to make the best use of the research, data and information that goes into their sustainability report”. As such, in recent years, companies have been using more creative approaches and accessible channels for conveying their sustainability story and performance. 

na

Fenster schliessen

what is social proofing?

  • Social proofing (leveraging the power of consumer opinion and perceived demand to create a perception of the product or service’s popularity, for example, through celebrity endorsements, user testimonials and reviews or making subscriber or membership numbers visible);