MSE course CM_Entre (lecture 1-13)
Wähle die Ordner aus, zu welchen Du "Corporate Management and Entrepreneurship" hinzufügen oder entfernen möchtest
What do companies do?
How could you describe if you are trying to optimize your inputs respectively your outputs?
Overlap between both approaches:
What are strategies and what are they good for?
Definition of Alfred Chandler (1962):
Strategy is the determination of the basic long-term goals of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.
What are the purposes for strategies?
What is meant by strategies are subjective and context-related?
What means "Strategies are relational"?
Depend on perceptions and behaviors of thers: customers, stakeholders, shareholders, competitors, environment
What are the two adaptive levels of strategies?
In other words the indended vs. the realized strategy
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