Business Writing
Business Writing
Business Writing
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Cartes-fiches
What does PWC stand for
Planning
Writing
Completing
What steps belong to planning
- Analyze the Situation
- Gather Information
- Choose Medium and Channel
- Organize the Information
What steps belong to Writing
- Adapt to Your Audience (you attitude, politeness, unbiased language, protect company's image
- Compose the message
What steps belong to completing
- Revise the Message
- Produce the Message (layout etc.)
- Proofread the Message
- Distribute the Message
When do we use a direct approach in negative message
When do we use a indirect approach in negative message
Direct: State reason for letter directly, evidence/reasons of why occurence happend, end with positive note
Indirect: Buffer at beginning, establish common ground, validate request, thankful ending
What is important in a sponsorship letter
Implement a you- approach
Money shouldnt be mentioned in the letter
good introduction/presentation
Bullet points of realistic advantages
Call for action
What elements should we consider when choosing a medium
- Message formality
- Media limitations
- Urgency
- Cost
- Audience preferences
Three levels of writing
- Strong Words (grammer)
- Effective Sentences (Simple, Compound, Complex, Compound complex)
- Coherent Paragraphs (topic sentence, support sentence)
What does AIDA stand for
Attention (common ground, needs)
Interest (Provide Information so customer can paint the picture)
Desire (Promote benefits for both parties)
Action (Call for action, Deadline)
