eBusiness (Teil 1)

eBusiness MWI 2016 MC Questions (Teil 1 - bis Seite 37)

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What is the correct order of the five step technique in disaster recovery?

Identification, Containment, Annihilation, Knowledge, Improvement

Containment, Annihilation, Identification, Knowledge, Improvement

Identification, Containment, Improvement, Annihilation, Knowledge

Annihilation, Containment, Identification, Knowledge, Improvement

Annihilation, Knowledge, Identification, Containment, Improvement

Identification, Containment, Annihilation, Knowledge, Improvement

Containment, Annihilation, Identification, Knowledge, Improvement

Identification, Containment, Improvement, Annihilation, Knowledge

Annihilation, Containment, Identification, Knowledge, Improvement

Annihilation, Knowledge, Identification, Containment, Improvement

What are benefits of B2B E-Commerce?

Lower administrative costs

Lower search costs for buyers

Lower transaction costs

Create greater price transparency

Decrease product cycle time

Lower administrative costs

Lower search costs for buyers

Lower transaction costs

Create greater price transparency

Decrease product cycle time

What are examples for negative interruptions in the IT context?

Misunderstandings

Confusions or troubles with the new IT system

Unexpected failure

A disruption or problematic situation

All of the above

Misunderstandings

Confusions or troubles with the new IT system

Unexpected failure

A disruption or problematic situation

All of the above

Which concept is best described by: “…is a distributed database solution that maintains a continuously growing list of data records that are confirmed by the nodes participating in it.”?

E-Commerce

Supply Chain Management

Shopping cart

Enterprise Resource Planning

Blockchain

E-Commerce

Supply Chain Management

Shopping cart

Enterprise Resource Planning

Blockchain

Which concept is best described by: “the use of the Internet, the Web, and apps to transact to business”?

E-Commerce

Supply Chain Management

E-Business

Project Management

Marketing

E-Commerce

Supply Chain Management

E-Business

Project Management

Marketing

Transaction Costs …

include bargaining costs

are only relevant for the B2B transactions

are costs associated with transactions

are dramatically decreasing in electronic markets

are dramatically increasing in electronic markets

include bargaining costs

are only relevant for the B2B transactions

are costs associated with transactions

are dramatically decreasing in electronic markets

are dramatically increasing in electronic markets

Ubiquity is one of the eight features of the eBusiness Technology. Which answer(s) are correct referring ubiquity?

A technology that allows for two-way communication between merchant and consumer

In the created marketspace shopping can take place anywhere and anytime

The Internet and web technology is available at any place and at any time

Ubiquity is reducing the transaction costs

The 'always on' characteristic removed temporal and geographic boundaries

A technology that allows for two-way communication between merchant and consumer

In the created marketspace shopping can take place anywhere and anytime

The Internet and web technology is available at any place and at any time

Ubiquity is reducing the transaction costs

The 'always on' characteristic removed temporal and geographic boundaries

What is a typical Click-through rate for a Google enhanced search ad (Product listing ads)

0.03 – 0.3 %

1-2%

5-7%

10-12%

20-25%

0.03 – 0.3 %

1-2%

5-7%

10-12%

20-25%

Your company needs to build a new website system and wants to develop the website system in-house. What is the advantage of developing a website system in-house compared to outsourcing?

Scalable resources and short term commitments

More control over development time, activities and quality

Often easier maintenance

In-house is often cheaper than outsourcing

Distraction from main business objectives

Scalable resources and short term commitments

More control over development time, activities and quality

Often easier maintenance

In-house is often cheaper than outsourcing

Distraction from main business objectives

What is/are environmental factor(s) for the attitude-behavior decision process?

Social variables

Experience

Personality

Community and Culture

Policies and Procedures

Social variables

Experience

Personality

Community and Culture

Policies and Procedures

Which statements and recommendations regarding Digital Security are correct?

Do not install unauthorized applications

A Firewall should be active all the times

If an intrusion detection system is used, a firewall is not necessary

Social engineering is a technical method (e.g. hacking) to get user information

Under no circumstances should one password be used for all the online accounts

Do not install unauthorized applications

A Firewall should be active all the times

If an intrusion detection system is used, a firewall is not necessary

Social engineering is a technical method (e.g. hacking) to get user information

Under no circumstances should one password be used for all the online accounts

What are the Benefits of B2B E-Commerce?

Lower administrative costs

suitable for every business

No barriers to entry for competitors

Decrease product cycle time by sharing designs and production schedules with suppliers

Lower search costs for buyers

Lower administrative costs

suitable for every business

No barriers to entry for competitors

Decrease product cycle time by sharing designs and production schedules with suppliers

Lower search costs for buyers

What are characteristic(s) of E-Procurement net marketplaces?

They are focusing on the computers and telecommunications industry

They are based generally on long-term contractual purchasing of indirect goods

Connect member firms with suppliers

They connect buyer firms directly with suppliers in a dynamic, real-time environment

Net marketplaces charge a percentage of each transaction

They are focusing on the computers and telecommunications industry

They are based generally on long-term contractual purchasing of indirect goods

Connect member firms with suppliers

They connect buyer firms directly with suppliers in a dynamic, real-time environment

Net marketplaces charge a percentage of each transaction

Which statement(s) is/are right when adapting IT-Induced Changes or System Users?

Emotions felt by users early in the implementation of new IT have important effects on subsequent IT use

Organizational change efforts most of the time are very stressful for employees

Psychological Stress can be categorized in into stimulus-based, response-based and interactive

If the change is well organized emotions and psychological stress can be eliminated

Psychological Stress only occur resistors

Emotions felt by users early in the implementation of new IT have important effects on subsequent IT use

Organizational change efforts most of the time are very stressful for employees

Psychological Stress can be categorized in into stimulus-based, response-based and interactive

If the change is well organized emotions and psychological stress can be eliminated

Psychological Stress only occur resistors

Which statments(s) is/are right regarding the blockchain technology?

The transaction system is typically decentralized

Blockchain technology is often used by FinTechs

A blockchain consists of blocks that hold batches of valid transactions

Bitcoin is using the blockchain technology

Blockchain technology is more secure than traditional banking

The transaction system is typically decentralized

Blockchain technology is often used by FinTechs

A blockchain consists of blocks that hold batches of valid transactions

Bitcoin is using the blockchain technology

Blockchain technology is more secure than traditional banking

Which of the following best describes the relationship between e-commerce and ebusiness?

E-commerce is a subset of E-business

E-business is a subset of E-commerce

E-business is equivalent to E-commerce

E-commerce overlaps with E-business

None of the above

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

E-commerce is a subset of E-business

E-business is a subset of E-commerce

E-business is equivalent to E-commerce

E-commerce overlaps with E-business

None of the above

FHTW receives money from selling information to the Austrian Government. Which kind
of revenue model is it?

Transaction revenue model

Information revenue model

Sales revenue model

Affiliate revenue model

Subscription revenue model

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Transaction revenue model

Information revenue model

Sales revenue model

Affiliate revenue model

Subscription revenue model

Which is NOT true about web analytics?

The acquisition rate is the percentage of visitors who indicate an interest in the Website.

The conversion rate is the percentage of visitors who walk into a shop and eventually become customers

It helps to create a better online experience for companies

It helps analyse behaviour of visitors on the website

None of the above

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

The acquisition rate is the percentage of visitors who indicate an interest in the Website.

The conversion rate is the percentage of visitors who walk into a shop and eventually become customers

It helps to create a better online experience for companies

It helps analyse behaviour of visitors on the website

None of the above

Which is the right order of the website system development life cycle according to Laudon
and Traver?

i. Testing

ii. Building the System

iii. System Design

iv. Systems Analysis and Planning

i, ii, iv, iii

iv, ii, iii, i

iv, iii, ii, i

iii, iv, ii, i

ii, iv, iii, i

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

i, ii, iv, iii

iv, ii, iii, i

iv, iii, ii, i

iii, iv, ii, i

ii, iv, iii, i

The eradication of the disaster from affected networks and restoring the systems to
trustworthy states describes which kind of disaster recovory technique?

Improvement

Containment

Knowledge

Identification

Annihilation

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Improvement

Containment

Knowledge

Identification

Annihilation

Which of the following is a benefits of B2B E-Commerce?

Lower transaction costs by eliminating paperwork and automating parts of the procurement process

Increase opportunities for collaborating with suppliers and distributors

Lower administrative costs

Decrease product cycle time by sharing designs and production schedules with suppliers

All the above

Keyboard commands:

= turn,

= for-/backward,

= scroll

Lower transaction costs by eliminating paperwork and automating parts of the procurement process

Increase opportunities for collaborating with suppliers and distributors

Lower administrative costs

Decrease product cycle time by sharing designs and production schedules with suppliers

All the above

Within an IT context, negative interruptions include all except

Misunderstandings

Confusions or troubles with the new IT system

A disruption or problematic situation

Expected failure

None of the above

Keyboard commands:

= turn,

= for-/backward,

= scroll

Misunderstandings

Confusions or troubles with the new IT system

A disruption or problematic situation

Expected failure

None of the above

Which is not a characteristic of corporate accelerators?

No Cohorts

Intense mentorship

Short-term process

Venture at every stage

Competitive, cyclical and team focus selection

Keyboard commands:

= turn,

= for-/backward,

= scroll

No Cohorts

Intense mentorship

Short-term process

Venture at every stage

Competitive, cyclical and team focus selection

The main goal of E-procurement is to improve the process flow of transactions and
to...

Reduce staff

Save cost

Increase market share

Satisfy customers

Avoid tax

Keyboard commands:

= turn,

= for-/backward,

= scroll

Reduce staff

Save cost

Increase market share

Satisfy customers

Avoid tax

The process of increasing the popularity of a product among fans and increasing the impact
of some of the other factors, such as increasing a fan base or making a better interaction with
fans possible is called

Brand Strength

Amplification

Fan Acquisition

Engagement

Community

Keyboard commands:

= turn,

= for-/backward,

= scroll

Brand Strength

Amplification

Fan Acquisition

Engagement

Community

Which statements apply to e-commerce?

The use of the internet, the web, and apps to transact to business

The digital enabling of transactions and processes within a firm, involving information systems under the control of the firm

Digitally enabled commercial transactions between and among organizations and invidiuals

All electronically mediated information exchanges, both within an organization and with external stakeholders, supporting the range of business processes

An online environment where people can focus on bringing buyers and sellers together

The use of the internet, the web, and apps to transact to business

The digital enabling of transactions and processes within a firm, involving information systems under the control of the firm

Digitally enabled commercial transactions between and among organizations and invidiuals

All electronically mediated information exchanges, both within an organization and with external stakeholders, supporting the range of business processes

An online environment where people can focus on bringing buyers and sellers together

Which of the following are not revenue models?

Advertising revenue model

Subscription revenue model

Sales revenue model

Affiliate revenue model

Product revenue model

Advertising revenue model

Subscription revenue model

Sales revenue model

Affiliate revenue model

Product revenue model

Which of the following applies to the pricing model Cost per thousand (CPM)?

Advertiser pays only for those users who perform a specific action

Mix of different pricing models

Advertiser pays a fixed fee for a slot on a website

Advertiser pays for impressions in 1,000-unit lots

Advertiser pays prenegotiated fee for each click ad received

Advertiser pays only for those users who perform a specific action

Mix of different pricing models

Advertiser pays a fixed fee for a slot on a website

Advertiser pays for impressions in 1,000-unit lots

Advertiser pays prenegotiated fee for each click ad received

Which statement applies to viral marketing?

viral marketing traditionally refers to a marketing tool for the targeted acquisition of customers in e-commerce

companies are encouraged to distribute fake messages about their competitor

the process of getting customers to pass along a company’s marketing message to friends, family and colleagues

In viral marketing close customer relations and high customer loyalty are prerequisites for success.

Involves a direct acquisition of customers through push communication

viral marketing traditionally refers to a marketing tool for the targeted acquisition of customers in e-commerce

companies are encouraged to distribute fake messages about their competitor

the process of getting customers to pass along a company’s marketing message to friends, family and colleagues

In viral marketing close customer relations and high customer loyalty are prerequisites for success.

Involves a direct acquisition of customers through push communication

Select the right order of website system development life cycle

System Analysis and Planning, Systems Design, Building the System, Testing, Implementation Service Delivery

Systems Design, Systems Analysis and Planning, Building the System, Testing, Implementation Service Delivery

Systems Designs, Systems Analysis and Planning, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Building the System, Testing, Benchmarking

System Analysis and Planning, Systems Design, Building the System, Testing, Implementation Service Delivery

Systems Design, Systems Analysis and Planning, Building the System, Testing, Implementation Service Delivery

Systems Designs, Systems Analysis and Planning, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Building the System, Testing, Benchmarking

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