English words
English words
English words
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Flashcards
The tendency to always buy a particular bran
Loyalty
The ideas and beliefs people have about a bran
image
Using an existing name on another type of product
Streching
How familiar people are with a brand or its logo and slogan
Awareness
The title given to a product by the company that makes it
Name
The introduction of a product to the market
Launge
The set of product made by a company
Range
When product are used in film ot tv programmes
Placement
The use of a well— known person to advertise products
Endorsement
The best selling product or brand in a market
Leader
Information about what consumers want or need
Research
The persentage of sales a company has
Share
The second best selling product or brand in a market
Challenger
Customers of a similar age, income level or social group
Segment
The length of time people continue to buy a product
Lifecycle
There are different brands and product suppliers in all industrial sectors. Do you like Brands such as Apple, Samsung or Chanel? And why do you think they are so successful?
People would rather buy well-known branded products than no name products. One of the reasons is because consumers combine the brand with a famous personality. The brands are investing lot of money in their marketing strategy. Therefore, these companies are very successful.
Most of the brands produce their products the developing countries where employees have low income. Sometimes even children are forced to work. Companies sell their products very expensive to their consumersin first world countries.
Most of the time the quality of those products is almost the same as those of unknown brands.
A lot of people cannot buy expensive products. That is why some people produce counterfeit goods. It is not allowed to sell counterfeit products in many countries. But these are still sold illegally, even in Austria. Ovining a well-known brand has become a sing of social status. For example, people try to buy the newest iPhone or MacBook to be “cool”.
It is important for me to be accepted by society. Therefore, I buy branded products too. Of course, for me the quality of the product also plays in an important role. I never buy counterfeit goods, because I do not know what these products are made of.
My best holiday was in Zakynthos in Greece with my friends in summer 2018. First we booked our accommodation for two days in Athens over Airbnb. And we spent the rest of our holidays in Zakynthos where we also booked an apartment over Airbnb for six persons. We organized everything four months ahead, so that we do not waste time.
The Apartment in Athens was very big and beautiful. It had five rooms, a big kitchen and a bathroom. Two of the rooms had balconies and every room had a smart TV. It was connected with the internet and a netflix account was already logged in. We payed just 150 Euros per night . Athens was not interesting for me, because I had been in Athens 2 years ago.
Zakynthos is an Island in western of the Greece. You can reach the Island either by Fairy, bus or an airplane. We decided to take the Fairy, because it was cheaper.
The apartment in Zakynthos was bigger than the one in Athen. We used to visit different beaches every day. We could choose between different activities and water sports for example: in Lagana, south of Zakynthos, we could dive or drive a motor boat. “Shapewear beach” is very famous, because a Korean movie was shot there.
Zakynthos is generally famous because of diving and a lot of beautiful caves.
We rented a boat for one day and drove around the a smaller island called Carretta and we also swam in caves. We had a little problem as all of us did not have a boot licence and learned how to drive it the same day. The anchor of the boot stuck under a big stone. We dived under the water and nobody could touch the ground. It was very deep. Finally we managed to take the anchor out. It took us a few hours.
Nevertheless our stay was beautiful. You find everything to have fun. I was very happy in Greece with my friends and aktivitis that we did.
(338 Words)
currently
Derzeit
Recently
Kürzlich
Wide
Breit
Passed
Genehmigt
Merit
Leistung
Numeracy
Rechnen
Pressure
Belastung
Parcticurlarly
Besonderheit
Interact
Zusammenwirken
Result
Erfolg
Gain
Verstärkung
Responsibilities
Verantwortung
Environment
Umfeld
Duty
Pflicht
Involved
Einbeziehen
Verbal
Mündlich
Confidently
Vertraulich
Appreciated
Geschätzt
Manner
Weise
Review
Prüfer
Inadequate
Ungeeignet
Quiet
Ruhe
Quite
Ziemlich
Stained
Fleckig
