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0 Exakte Antworten 0 Text Antworten 17 Multiple Choice Antworten


Fenster schliessen

Digital transformation is a concern for which of the following organizations?

Organizations in the service sector only

Organizations whose business is already highly digitized

Organizations in the production sector only

Organizations across all industry sectors

Fenster schliessen

Digital transformation can be understood as an organizational change process. What are the three impact areas of this change process?

(3 correct answers)

An organization's brand management

Competition in established and emerging markets

Interaction with customers and business partners

Organizational value creation

An organization's reputation in the market

Fenster schliessen

Which factors are essential parts of digital transformation?

(3 correct answers)

Deterministic outcome

Interaction between stakeholders

Digital technologies (cloud computing, Big Data)

Changing value creation of networks

Starting with a bottom-up approach

Fenster schliessen

Which trends are the basis for an increased interest in and necessity for digital transformation?

(2 correct answers)




Climate change

Fenster schliessen

Which of the following groups are Internet "milieus"?

(3 correct answers)

Digital Outsiders

Digital Cosmopolitans

Digital Immigrants

Digital Newcomers

Digital Natives

Fenster schliessen

Which statements are true for many business models due to digital transformation?

(2 correct answers)

The barriers to entering a new market decrease.

Threats exist only inside the organization (for example, resistance to change).

The competitors and peer group remain the same.

The change from producer to solution provider is often favorable.

Fenster schliessen

What is the most recent IT megatrend?

Client/server architecture

Service-oriented architectures

Social media

Internet of Things

Fenster schliessen

According to Christensen, what makes cloud computing a disruptive innovation?

(3 correct answers)

Historically most valued attributes


Return on investment (ROI)

Interest of main customers

Liquidity of the innovation's assets

Fenster schliessen

In the case of cloud computing, what increasingly separates users and providers?

(2 correct answers)

Market liquidity


Self-service paradigm

Increased operating expenses (OPEX) of cloud computing providers

Increased capital expenditure (CAPEX) of cloud computing providers

Fenster schliessen

What makes digital transformation inevitable?


Herd behavior

The replacement of CAPEX with OPEX

Service-dominant logic

Fenster schliessen

Which of the following statements is true for value creation from the perspective of service-dominant logic?

The creation of value takes place during the production of a product or service.

There is a natural division between goods and services.

There is a shift in focus from the customer's perspective to the producer's perspective.

Different customers rate the same offerings very differently.

Fenster schliessen

What levers are available to organizations to increase the fit of their offeringsto a service ecosystem?

(2 correct answers)

Explore new business models.

Develop a rigid organizational structure.

Concentrate only on one distribution channel.

Exploit knowledge.

Fenster schliessen

What characterizes open innovation?

(2 correct answers)

Adopting good ideas from the outside

Spreading innovative ideas from inside the organization to outside the organization

Integrated development of product-service systems

An inherent conflict between launching costly innovation projects and an obligation to save money

Fenster schliessen

What can be said about the business model of successful technology spin-offs?

It has an identical business model to the parent.

It has a better business model than the parent at the beginning (in terms of historically most valued attributes).

It has a different business model to the parent.

It has a business model that cannot be replicated.

Fenster schliessen

Which of the following is a source for value creation?

A single delivery channel

Proprietary IT

Locked-in customers or partners

A closed value chain

Fenster schliessen

What does the "Why" question in the magic triangle of business models address?

The value chain

The customer

The value proposition

The profit mechanism

Fenster schliessen

What will present challenges to business models in general in the future?

(2 correct answers)

Competition is global, and digital technologies provide resources to pursue new opporrtunities.

Barriers to market entry that protected incumbent companies are rising.

Waves of digital change are occurring less frequently.

The competitive landscape is in perpetual motion.