CG and CSR
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Lernkarten
Corporate Citizenship 3 main Principles
Allows a company to set core values to align decisions made by directors, managers and employees with the needs of society.
Priciples:
1. Decisions that minimize harm to society and natural environment.
2. Decisoins that maximize benefits for society and natural environment.
3. Remaining accountable to all stakeholders.
Resposnsibilities of a Corporate Citizen
1. Duties to society as a result of the license from society.
2. Comply with relevant laws and regulations.
3. Comply with societies norms of behaviour.
4. Legal, ethical and economical decisions by company and shareholders.
5. Still creating shareholder wealth and long term value.
Rights of a corporate Citizen
1. Right to exist as a seprate legal entity.
2. Right to earn out of its lawful busienss.
3. Protection from society in order to develop, expand and succeed as a business.
What is CSR and who is involved?
Corporate Social Responsibility refers to an organisation considering and managing their impact on a variety of stakeholders.
1. Environment.
2. Employees.
3. Shareholders.
4. Suppliers.
5. Customers.
6.Local Community.
Stakeholder Theory
Companies are so large and their imoact on society so pervasive that they should be accountable to many more sectors of society than solely their shareholders.
Typical stakeholer groups include
1. Shareholders and employees
2. Customers and suppliers
3. Creditors and communities
4. Governments and general public/world/society
5. Environment, animal species and future generations
Agency Theroy
1. Agency Theory is a form of stakehlder theory
2. The only stakeholder in the Agency Therory is the "shareholder"
Gency Theory vs. Stakeholder Theory
1, Stakeholder Theory means that there are many more stakeholders such as customers, the government, etc...
2. Agency theory only focuses on shareholders.
Both theories however involve a contract, the purpose of which is to align divergent interests between the directors and the share/stakeholders.
Risk, CSR and Stakehodler engagement
- Seen/unforseen liabilites for breach of regulations and damages
- Customers un/willingness to buy products/services
- Suppliers terms and conditions
- Investors unwillingness to invest (eg. Green Economy)
- Growing conceirns over lack of ethics/moral behaviour by organisations
- Possible future stakholders reporting requirements
Issues dealing with stakeholders
- Time consuming/expensive
- Culture clashes
- Conflict between company and stakeholders
- Difficult to obtain consensus between stakeholders
- Stakeholder independence compromised
- Stakeholder may be acceptable to the wider public
Definition of CSR by Carrol 1975:2008
The social responsibility of a busienss encompasses the economic, legal, ethical and discretionary expectaions that a society has of an organisation at a given point at time.
Definition of CSR by the European Union
A concept whereby companies integrate social and environmental conceirns in their busienss operations and in their interaction with their Stakeholders on a voluntary basis.
Stakeholder Classification
- Legitimate / Illegitamate
- Direct / Indirect
- Recognized / Unrecognized
- Narrow / Wide
- Primary / Secondary
- Active / Passive
- Voluntary / Involuntary
- Known / Unknown
Limitations of Mendelow´s framework
- Difficult measuring the power and influence of each stakeholder
- Stakeholder "map" is not static, therefore Stakeholder positions on map can be moved with events
- The map considers the organisational managers, the Stakeholders with no influece (Low/Low) based on strategic positions being the most importatnt objective. It does not take into account any moral or ethical considerations.
- The map does not help an organisation when determening how to adress the needs of any key players.
Corporate Ethics -- Shareholders expectations
- Expect fair and proper returns on their investments
- Company should provide this return and information on how shareholders investement is managed
Corporate Ethics -- Supplier Expectations
- Suppliers attempt to provide quality goods on time
- Company should pay invoices promptly
- Select suppliers on known criterias such as "fair trade"
Corporate Ethics -- How the company affects the wider community
- Company affects society as a whole
- CSR report explains how comapny treats wider community
Corporate Ethics -- Customer Relations
Company has responsibility to produce quality goods and services at a resonable price.
Corporate Ethics -- Affects Business Values
Mission Statement mentions:
- Product / Services provided
- Financial Objectives
- Role of Business in Society
Corporate Ethics -- Affects Employees
How business relates to employees
- Company recognizes employee rights in areas such as:
- Training
- Health
- Safety
7 Positions on Social Responsibility (Gray, Owens, Adams)
- Pristine Capitalist
- Expedients
- Proponents of social contracts
- Social Ecologists
- Socialists
- Radical Feminist
- Deep Ecologist
Pristine Capitalists
Shareholder Wealth Maximasition!!! Anything that reduces potential shareholder wealth is acticely theft from shareholders.
Expedients
Some Radical Responsibility. Expenditure may be necessary in order to better strategically position an organisation so as to maximise profits.
Social Contract Position
Businesses enjoy a license to operate and this license is granted by society as long as the busienss acts in such a way as to be deserving of that license.
Social Ecologist
Busienss has a social and environmental footprint and therefore bears some responsiblity in minimising the footprint it creates.
(Wood company planting trees)
Socialists
Busienss should be conducted ina way that recognises and redresses the imbalances in society and provides benefits to stakeholders well beyond the owners of capital.
(Unions)
Radical Feminists
Society and Business are based on values that are usually considered masuculine in nature; should be instead based on values such as connectedness, equality, dialogue, compassion fairness and mercy which are traditinally seen a feminine trates.
Deep Ecologists
Humans have no more intrinsic right to exist than any other species because humans are able to control and subjugate social and environmental systems does not mean that they should.
(GreenPeace)
Corporate Governance Purpose and Objectives
- Purpose: Monitor those parties within a company who control the resources owned by investors.
- Objectives: Contribute to improved corporate performance and acoountability in creating long-term shareholder value.
Coverage of Corporate Governance. Internal to company
- Strategic direction dfrom board of directors
- Risk assesment and response
- Control of operations - Internal control systems
Coverage of Governance -- External to Company
- Regulatory Framework
- Legislation / Codes of practice
- Wider social and ethical responsibilities
Key Concepts in Governance -- Integrity
A person of:
- High Moral Value
Observes a steadfast adherence to a strict moral or ethical code
Adheres to the highest standards of professionalism & probity
Virtue of actor over ethics of action
Trust is vital – underpinned by integrity
Public perception is vitally important
Key Concepts in Governance -- Independence
Independence:
Freedom from relationships that create a conflict of interest and impair objective behaviour.
E.G. Business/ Personal/ Financial relationship
Key Concepts in Governance -- Objectivity
Objectivity:
Free from bias, prejudice, compromise and conflicts of interest affecting ability to make appropriate professional judgements
Can not be objective if you are not independent
What is Corpoarte Governance?
Concerns:
Ensuring ublic companies are;
- Managed effectively
- For the benefit of the company and its shareholders
Why the need for Corporate Governance rules / regulations?
In many corporate scandals management has:
- Manipulated share price for personal gain
- Disguised poor results / mismanagement
- Extracted funds from the company
- Raised finance fraudulently
Examples: Enron, Worldcom, Satyam, Olympus, etc...
Reason for Corporate Governance Regulations
•Concerns in the way organisations are run (e.g. Enron (US), Maxwell (UK))
•The need to provide an enforcement mechanism to try to stop company failures, such as those mentioned above, occurring again in the future
•Desire of institutional investors to become more involved in the companies in which they have invested
•The need for stability and security in the equities market
•The need to raise the standard of corporate reporting
•Increase the role and responsibilities of directors and auditors regarding internal controls, risk management and corporate reporting.
Good Corporate Governance Practices
Involves:
•Support/oversight of mgt by NEDs
•Fair appraisal of performance
•Fair remuneration & benefits
•Fair financial reporting
•Efficient & effective systems of internal control
•Constructive relationship with shareholders