Principle: The primary aim of any company is the creation of monetary and non-monetary values for the stakeholders of the company (customers, suppliers, employees, shareholders etc.) and the company itself.
The value-based business model shows the basic logic how an organisation creates value.
Value Proposition: What does the company offer which is valuable for the customer?
Value Creation: How is value created in the organisationsystem?
> Layer Player Model, Market Maker Model, Integrator Model, Orchestrator Model
Value Communication: How is the created value communicated/transferred to the customer? > Channels
Value Capture: How is the created value captured in form of revenue?
Value Dissemination: How is value distributed among the organisation and the stakeholders?
Value Development: How the basic logic of value creation is further developed to ensure the sustainability of the business model in the future.
Advantages: Universal & graphical BM-approach, integrated description of business activity, ex-ante fixed dimensions, dynamic actions
It corrects the over-emphasis on the value creation process!