Business English
Marketing, e-Commerce und Corporate social responsibility
Marketing, e-Commerce und Corporate social responsibility
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Lernkarten
advertising
Marketing for a product or a service
pricing strategies
tactical plan for setting a price of a product
qualities (product)
specific attribution of a product which are meant to describe it in a positive way
USP = Unique selling point (product)
qualities of a product/service which are different from those of a competitor
distribution channels (place)
different ways of selling a product, for example: online, physical stores/shops
market segmentation (target groups)
a market can be divided into specific target groups, competitors, locations
bricks and mortar
a business which takes place in a physical store (traditional commerce) and not online
clicks and mortar
a business which takes place online and stationary (online-purchase and pickup in store)
pure play / pure e-tailing
to make business in just one distribution channel (online only, store only, etc)
e-procurement
to purchase goods/products online
trading platform
a place to buy or sell products. For example a website
public exchange
öffentlicher Austausch
reverse auction
type of auction (often in B2B) where not the highest price is relevant, but the lowest price
private exchange
privater Austausch, business between two customers (C2C)
convenient/convenience
to make something (more) comfortable to reach for a customer
ethics
a moral philosophy/concept of right or wrong
ethical
moral philosophy of helping people in need
unethical
way of behavior which is not correct or right
transparency
to communicate clearly all actions made by a business
accountability
to be in charge of something
stakeholders
people who has an interest in the actions of a business
stakeholder theory
a theory of organizational management and business ethics that addresses morals and values in managing an organization
misconduct
is a misbehavior, behavior of a person is wrong/unethical
environment/environmental
a place with all its surroundings, for example workplace and all its employees
social performance
is an institutions mission to practice in line with accepted social values
social audit
to check if a institutions mission is in line with accepted social values
social reporting
to communicate the social performance to public audience
social issues
questions about social aspects/values
Public Relations
type of communication of a business to a public audience
exploitation
The action or fact of treating someone unfairly in order to benefit from their work
sweatshop labour
treating employees unfairly
triple bottom line
The final total of an account or balance sheet. In the context of the economy, environment and social values
