Business English
-Describing Companies ✓ Raising finance ✓ SWOT analysis ✓ Large concerns vs SME's ✓ Project planning ✓ Marketing ✓ E-Commerce ✓ Corporate social responsibility (CSR) ✓
-Describing Companies ✓ Raising finance ✓ SWOT analysis ✓ Large concerns vs SME's ✓ Project planning ✓ Marketing ✓ E-Commerce ✓ Corporate social responsibility (CSR) ✓
Fichier Détails
| Cartes-fiches | 164 |
|---|---|
| Langue | English |
| Catégorie | Anglais |
| Niveau | Université |
| Crée / Actualisé | 17.01.2018 / 20.05.2019 |
| Lien de web |
https://card2brain.ch/box/20180117_business_english
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| Intégrer |
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identify (IDIC)
company must identify who is an actual customer and should know about knowledge of their customers
differentiate (IDIC)
differentiate your customers based on their individual needs and value to your organization
interact (IDIC)
interact with your customers in a two-way dialogue to understand their expectations
customize (IDIC)
customize some aspects of your products based on what you learn from your customers
need for info (customer club concept)
how much info the customer needs
brand significance (customer club concept)
how important the brand is for the customer who buy
brand abassador
person who represents the brand
relative market share
shows how a company is faring in terms of its leading competitor
product placement
advertising a product by supplying it for use in films
viral marketing
a marketing activity about a product which spreads between people on the internet
circulation figures (for a magazine)
the number of copies it distributes on an average day
trend
a general development or change in a situation
B2G
Business-to-Government
C2C
Consumer-to-Consumer
B2B
Business-to-Business
customer / client
a person who buys goods or a service
staff / employees
people who are paid to work for a business
manufacturer
a company that produces goods in large numbers
wholesaler
a merchant middleman who sells mainly to retailers
distributor
distributors are wholesalers and retailers
retailer
someone that sells goods directly to the customers
supplier
company that supplies goods to customers
department
specialised part of a company
research and development (R&D)
department that improves and develop products
administration (admin.)
activities involved in managing or organizing a business
human ressources
department that handles many of the matters that affect the employees
purchasing
the activity of buying supplies for a company
sales and marketing
department that sells and advertises products
board of directors (the board)
group of people who manage a company
parent / holding company
a company that controls other smaller companies
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