Business Management

Its products / services fulfill needs of its customers who are willing to pay a profitable price

- balance sheet < 2 Mio resp. / 5 / 10 MIO
- Headcount less than 50 
- Import und Export products and services but do not invest outside of the home country

Import and Export their products and services but do not invest outside of their home country

Are managed from their home country, but have significant production and marketing operations in many other countries. The major decision are made by the managers in the home country 

They operate in many countries and delegate many decisions to local managers. They use local knowledge to build the businesses, while still projecting a consistent company image

They operate in many countries and delegate many decisions to local managers. They use ocal knowledge to build the business, while still projecting a consistent company image. 

Are mostly small and medium sized companies. They are a business organization, from inception seeks to derive significant competitive advantage from use of resources and sale of outputs in multiple countries 

Born again global firms are well - established organizations that have previously focused on their domestic markets, but which suddenly embrace rapid and dedicated internationalization (Google, Skype)

They work in many countries, securing resources and finding markets in whichever country is most suitable. Production or service processes are perfomed, and integrated, across many global locations - as are ownership, control and top management