Total Business 2, Module 4

to be slow to speak or act because you feel uncertain or nervous

always telling the truth, never stealing or cheating

be in control of or responsible for sth or someone

to form an opinion, or to decide about sth or someone, especially after thinking carefully

a piece of paper which gives you information or advertises something

the posting of advertising or similar material to a lot of people at one time

Postwurfsendung

a memorable achievement

denkwürdig, beeindruckend

something which you plan to do or achieve; aim

Absicht

clear; easy to see, recognize or understand

enough or more than enough, or a large amount

the place where a product is sold

to keep sth as it is, especially in order to prevent it from decaying or being damaged or destroyed

(auf)bewahren

sth that is very important and must be dealt with before other things; sth is given priority

Vorrang, Priorität

activities to advertise something

Werbekampagne, auch: Beförderung

propose a strategy; make a proposal

vorschlagen

The purpose of this report is to outline the best marketing strategy. = target, aim

Zweck

a set of similar things or the goods of one type that are sold in a shop

Angebotspalette

I can recommend this book to all of you

a recommendation for/on/about sth, about the best thing to do, on the best type of advertisement, ...

Empfehlung

a sum of money that is paid back to you

rückerstattbar

to publish or produce sth again that has not been available for some time; The book "The Surrealist Manifest" by André Breton has just been reissued.

neu auflegen

to trust someone or sth or to expect them to behave in a particular way

sich verlassen auf

report on sth

Bericht

to solve or end a problem or difficulty

to say or do sth as a reaction to something that has been said or done

something given in exchange for good behaviour or good work, etc

Belohnung

a small amount of sth that shows you what the rest is or should be like

Muster, Probe

www.google.ch; www.bing,com; www.suche.ch; www.search.ch

judge sth against a set of codes

Regelwerk

This course is tailored to your needs.

etwas auf jemanden abstimmen, zuschneiden

a particular group of people at whom sth is directed, or for whom it is intended

Ziel-(gruppe)

You should always read the terms and conditions before you buy a product online.

(Geschäfts-) Bedingungen

word of mouth, mailshots, TV commercials, spam, banners, newspaper adverts/ads, brochures, samples

legally or officially acceptable

gültig

how much sth is worth in money or goods for which it can be exchanged

Wert

almost

beinahe

a piece of paper that can be used to pay for particular goods or services

Bon, Gutschein

when people pass on the message that a product or service is good

Mundpropaganda