HWZ 2012


Set of flashcards Details

Flashcards 119
Language English
Category English
Level Primary School
Created / Updated 05.02.2012 / 27.01.2015
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perspective (n)

view / Sicht

convenience (n)

for s'one's comfort / Annehmlichkeit

marketing mix (or 4 P's)

product, place, price and place / Mischung aus Produkt, Ort, Zeit, Preis

to blend

to mix / vermischen, verschmelzen

to adapt

to change / anpassen

product life cycle

the life pattern of a product / Produkts Lebenszyklus

accessory (-ies) (n)

side features / Accessoire

spare parts

extra or replacement parts for machines / Ersatzteile

mail-order (n)

buying through a catalogue / Katalogbestellung

to distribute

to spread out, divide up, seen over a wide area / sich verbreiten , verteilen

coupon (n)

voucher / Coupon, Gutschien

undercover marketing

marketing in which consumers do not realise they are being marketed to / versteckte Werbung

direct marketing

promoting products to target customers through e.g. addressed mail / direktes Marketing

product placement

putting products or references to products in media like films or video games / Produktewerbung in Filmen, Videospielen etc.

viral marketing

marketing that spreads from consumer to consumer, often online / virales Marketing

market segmentation

dividing the market into different groups of customers / Markt Segmentierung

a declining market

a market which is getting smaller / abnehmender Markt

to enter the market

to start selling your product in a new market / in den Markt einsteigen

to flood the market

when there are too many of one type of product in a market / den Markt überfluten

market leader

the product with the highest sales in a particular area of the market / Marktführer

niche market

a product for a small segment of the market (e.g. only for climbers) / Marktnische

market research

doing a study of the market (e.g. through surveys) to see the demand for something / Marktforschung

market share

the amount of the market a company 'owns' through selling its products/services / Marktanteil

loss leader

product sold at a low price to encourage sales of another product / Lockangebot

to bundle

to sell several products combines as one product / bündeln

organic (adj)

natural / biologisch

a premium price

expensive / teuer

to diversify

to do different things / diversifizieren

profit margin

how much money you make at the end of the day / Marge

to update

to make s'th up to date / auf den neusten Stand bringen

unusual flavour

the taste is not what one is used to / ungewöhnlicher Geschmack

crunchy (adj)

crispy / knusprig

a mature market

the opposite of a new market / ein reifer Markt

branded (goods/products)

products with a famous name / Markenartikel

(not) a matter of price

the price is (not) important / Der Preis ist (nicht) wichtig

ordinary (adj)

standard, common, usual / normal, gewöhnlich

celebrity (n)

famous person / Prominenter

posh (adj)

upmarket / edel

get something fixed

to mend, repair / reparieren lassen

room for negotiation

space to discuss / possibility to discuss terms and conditions / Verhandlungspielraum