Marketing an Introduction, Gary Armstrong
Chapter 1: Managing profitable customer relationships
Chapter 1: Managing profitable customer relationships
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Set of flashcards Details
| Flashcards | 46 |
|---|---|
| Language | English |
| Category | Marketing |
| Level | University |
| Created / Updated | 15.04.2013 / 28.06.2022 |
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_________ is the total combined customer lifetime values of all the company'ss current and potential customers.
Perhaps the most important concept of modern marketing is ________ .
Which of the following best explains why consumers have greater power and control in today's marketplace?
Even the most liberal advocates of free-market economics agree that the system works best with _________.
The art and science of choosing target markets and building profitable relationships with them is called ________ .
All of the following are accurate descriptions of modern marketing today, except which one?
