Marketing an Introduction, Gary Armstrong

Chapter 1: Managing profitable customer relationships

Chapter 1: Managing profitable customer relationships


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Cartes-fiches 46
Langue English
Catégorie Marketing
Niveau Université
Crée / Actualisé 15.04.2013 / 28.06.2022
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_________ is the total combined customer lifetime values of all the company'ss current and potential customers.

Perhaps the most important concept of modern marketing is ________ .

Which of the following best explains why consumers have greater power and control in today's marketplace?

Even the most liberal advocates of free-market economics agree that the system works best with _________.

The art and science of choosing target markets and building profitable relationships with them is called ________ .

All of the following are accurate descriptions of modern marketing today, except which one?